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Geeta AhujaGA
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Geeta Ahuja

@geetaahuja

Senior Product Manager in fintech, scaling KYC onboarding and analytics-led growth.

India
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What I'm looking for

I’m looking to lead fintech onboarding/KYC products in a regulated environment—owning strategy, analytics, and workflow automation to improve conversion and operational efficiency, with a team that values cross-functional ownership and continuous experimentation.

I’m an accomplished Senior Product Manager with 12+ years across fintech product management, business analysis, and delivery. I specialize in digital onboarding, KYC automation, compliance-led product development, and customer journey optimization.

I’ve owned and scaled onboarding products across trading, mutual funds, and financial services platforms—reducing onboarding turnaround time by 60% through workflow redesign, automation, and straight-through processing. I also improved same-day account opening using UCC automation and STP process improvements, while driving KRA/KYC/CKYC/AML integrations and analytics-led monitoring with funnel tracking and KPIs.

I partner closely with engineering, QA, business, operations, compliance, and leadership to deliver high-impact changes in regulated environments. During my career break, I’m upskilling in AI and automation (prompt engineering, vibe coding, and agentic workflow creation) to strengthen my product and workflow instincts.

Experience

Work history, roles, and key accomplishments

CL

Senior Product Manager

Choice Techlab Solutions Pvt. Ltd.

Feb 2021 - Jun 2024 (3 years 4 months)

Owned end-to-end fintech onboarding products across FINX, Choice Wealth, Choice Connect, and LMS. Reduced onboarding turnaround time by 60% (10 minutes to 4 minutes) and improved same-day account opening by automating UCC and STP workflows, replacing manual processes that took up to 2 days.

CL

Business Analyst

Choice Techlab Solutions Pvt. Ltd.

Feb 2017 - May 2018 (1 year 3 months)

Created BRDs, FRS, and SRS documentation for fintech products including the Investica Mutual Funds App, FINX Trading Platform, and Choice Connect (SIDBI Loans). Supported design of a conversational tax chatbot using Dialogflow and contributed to securing major government projects including NITI Aayog WEP.

QL

Business Analyst

Quality Kiosk Technologies Ltd.

Jun 2010 - Dec 2012 (2 years 6 months)

Delivered business analysis, quality assurance, and test leadership for BFSI-focused client programs including ICICI Prudential and the NSDL CRA/NPS government project. Supported end-to-end testing readiness and quality outcomes across delivery.

Education

Degrees, certifications, and relevant coursework

Scrum Alliance logoSA

Scrum Alliance

Certified Scrum Product Owner (CSPO), Agile Product Management

Certified Scrum Product Owner (CSPO) certification.

AXELOS logoAX

AXELOS

PRINCE2 Practitioner, Project Management

PRINCE2 Practitioner certification in project management.

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