At Good Earth, I lead end-to-end delivery of luxury e-commerce initiatives across customer-facing and backend systems, from discovery and scope definition through launch and post-release optimisation.
I translate business goals into requirements, user stories, workflows, milestones, and acceptance criteria while aligning merchandising, design, engineering, QA, operations, and business stakeholders. I also use funnel performance, feature adoption, and drop-off analysis to improve releases and legacy experiences.
Previously at Seekify, I managed delivery for a B2B SaaS learning and performance platform, including automation rules for manager interventions, targeted content assignments, and a freemium Freshdesk Marketplace app.
Across Droom, Onicra, Persistent Systems, and Infotel Group, I've built my product and project delivery foundation through requirements analysis, backlog prioritisation, prototyping, release coordination, process governance, and stakeholder communication. At Droom, I improved project-management efficiency by 15% through stronger planning, tracking, and process standardisation.
