Gaurav Sen

Translated internal-user needs into a prioritized backlog of workflow improvements, defining requirements, user stories and acceptance criteria for property onboarding, offboarding and marketing launches. Partnered with cross-functional teams to implement Wrike automation across 10 recurring workflows and create 10 reusable templates, standardising assignments, approvals and reporting for 12 team

Translated business-user needs into requirements and implementation priorities for an APAC Procure-to-Pay platform rollout spanning 12+ migrated vendor, purchase request, purchase order and cost-centre processes. Partnered with SMEs, IT and Operations Risk to prioritize workflow improvements by business criticality, dependencies and operational readiness, aligning stakeholders on release scope.

Led discovery and requirements definition for an AI-powered digital media automation initiative, translating marketing and outreach needs into a prioritized backlog and phased delivery plan. Defined workflow requirements and acceptance criteria across structured inputs, AI-assisted preparation, human review and approval, aligning automation with business needs and quality expectations.

Led market discovery across 23 developing economies, prioritizing expansion opportunities across four operating models based on market needs and technology readiness. Built a reusable go-to-market framework that improved planning efficiency by 20% and reduced execution costs by 10%, supporting subsequent growth initiatives.

Managed Eazol India's B2B product launch and website revamp, aligning customer targeting and marketing execution to contribute to 40% revenue growth, from $1.8M to $2.52M. Supported onboarding of 4,000+ B2B clients and increased audience engagement 4× through targeted content and marketing automation.

Completed AI-First Product Management certification in September 2026.

M.S. in Project Management from Northeastern University, College of Professional Studies, Boston, from 2022 to 2024.

Earned CSM and CSPO certifications in January 2024.

Completed Business Analysis certification in December 2023.

Completed Post Graduate Diploma in Digital Marketing, UI/UX & 2D Animations in August 2022.

B.A. in Mass Media with a focus on Advertising, PR & Applied Communication from the University of Mumbai, from 2018 to 2021.