Garima Grover

Own organic social media strategy for Riverside Music College and Riverside Music Academy across Instagram, Facebook, TikTok, X, and YouTube, aligning content to recruitment, enquiries, and lesson bookings. Delivered 541K Instagram views, 51K TikTok reach (+6,100%), and 548K Facebook views in the first three months, driving major engagement uplifts with zero paid spend.

Owned and managed a £25K marketing budget, achieving a 55% ROI while delivering campaigns under budget. Led data-led PPC and paid social across Google Ads, Meta Ads, TikTok, LinkedIn, and WhatsApp, increasing qualified leads by 40% and improving conversion rates by 51%, alongside earned media and influencer-led PR that drove 65% community engagement and 10K+ audience reach.

Redesigned and executed integrated social media and PR messaging, revitalising LinkedIn and increasing overall engagement by 90% and LinkedIn interactions by 120% within three months. Planned and delivered PR events, including a Christmas Soirée secured via grant funding and sponsorship with 120% ROI, while improving brand consistency metrics by 15%.

Planned and delivered 30+ student-led events and wellbeing programmes for a 900-resident community, increasing resident engagement by 30% through improved logistics, feedback collection, and promotional support. Produced TikTok and Instagram video content averaging 5,000+ views and 500+ likes per post, and co-led a Chinese New Year event that became a blueprint for national roll-out.

Produced 50+ published articles and videos on Korean beauty, lifestyle, and wellbeing, achieving 500+ average views per piece and 100+ social shares, with repeat renewals across three terms. Maintained content quality and cultural relevance through iterative editorial production.

Supported PR delivery for 14 global beauty, hospitality, and lifestyle brands using press releases, media outreach, and influencer activations. Helped drive top-tier media coverage from outlets such as Vogue, ELLE, Harper’s Bazaar.

Wrote 20+ print and digital features across travel, lifestyle, and wellness, supporting a 30% increase in Instagram engagement through live coverage and content curation. Coordinated editorial output to improve audience interaction and brand visibility.

Developed editorial content and managed social media activity, increasing Instagram followers by 500 within one month. Supported sponsor visibility through editorial partnerships and coordinated online publishing activities.

Grade: Pass

Activities and societies: Key modules: Research Training Course; Romantic Worlds 1: Encountering Environments; Creative Writing Fiction Workshop. Dissertation: Indian Associations in Victorian Fin De Siècle. Award: University of Glasgow College of Arts India Award of £5,000.

Completed an MLitt in English Literature at the University of Glasgow, including research training, creative writing fiction, and Romantic Worlds modules. Dissertation topic covered Indian associations in the Victorian Fin de Siècle.

Grade: 8.38/10 CGPA (First Division)

Activities and societies: Key modules: Designs & Graphics; Print Journalism; Corporate Communications; Public Relations; Advertising; Event Management; New Media. Dissertation/Final project: Print Magazine and its revolution with technology (Production of a print magazine - Paper Byte).

Earned a Bachelor of Arts in Journalism and Mass Communication at Vivekananda Institute of Professional Studies (GGSIPU). Completed modules across PR, advertising, new media, and event management, with a final project on print magazine evolution with technology.