At Mint Green Group, I manage Meta and Google advertising campaigns for brands including ’47 Brand Canada, US Kids Golf Canada, and Converse Canada. I plan campaigns, analyze performance, and develop reporting for the brands I manage.
I also take ownership of the testing roadmap and strategic direction across brands, identifying growth opportunities and carrying initiatives from strategy through execution and analysis. I help maintain high standards for creative visuals and copy.
At Desmarais Media, I designed advertising, editorial, email, and SMS retention strategies for eCommerce clients. I contributed to conversion rate optimization, average order value, customer loyalty, and clients’ social media planning.
Previously, I managed advertising and email campaigns at Studio Réverbère, taught participants to use Meta Ad Manager at La Fusée, and managed paid media at Atlas 28 Inc. My work has included campaign optimization, performance reporting, and email and SMS marketing.
