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Christian Maund-Anderson

@christianmaund-ander

Senior Paid Media Strategist at Endeavour Thirty-Three, shaping ecommerce acquisition strategies for brands including Zara and Tom Ford.

Canada

Message

What I'm looking for

I’m interested in the Senior Paid Media Strategist role at MVR Digital because it brings together paid media strategy, ecommerce growth and client leadership. I’m drawn to its focus on premium ecommerce brands, creative testing, and owning both media strategy and the client relationship.

At Endeavour Thirty-Three Incorporated, I lead an independent consultancy focused on customer acquisition, media strategy and integrated campaign execution. I turn client objectives into practical channel plans, testing opportunities and media recommendations.

At The Search Agency / ForwardPMX / Assembly Global, I directed paid-search and broader digital-media strategies for ecommerce and customer acquisition. I led major retail and luxury relationships including Zara, Tom Ford and Ace Hardware, connecting campaign performance to channel priorities and growth opportunities.

Earlier, at Lavalife Corp., I led paid search and SEO for a digital subscription business in competitive U.S. and Canadian markets. I managed more than $2.7 million in annual paid-search investment and helped increase unique visitors by 120% and page views by 73% for a Lavalife content property.

Across agency and consulting roles, I’ve worked closely with campaign strategy, optimization, budget pacing, testing and client performance discussions. I’m interested in MVR Digital’s focus on premium ecommerce brands, creative testing and senior strategists who own both media strategy and client relationships.

Experience

Work history, roles, and key accomplishments

Current

Owner & President

Current

Endeavour Thirty-Three Incorporated

Jan 2025 - Present (1 year 8 months)

Lead an independent marketing, advertising and design consultancy focused on customer acquisition, media strategy, search visibility and integrated campaign execution. Advise clients on growth strategy, paid media, measurement and integrated digital execution.

Paid Media Strategy Customer Acquisition Media Strategy Search Engine Visibility Integrated campaign execution Client Leadership Growth Strategy Measurement

Group Account Director

The Search Agency / ForwardPMX / Assembly Global

Jan 2016 - Jan 2026 (10 years)

Served as a senior Toronto leader for U.S., Canadian and U.K. accounts, owning strategy, senior client relationships, delivery quality and escalations. Directed paid-search and broader digital-media strategies supporting customer acquisition and ecommerce growth.

Paid Search Digital Media Strategy Google Ads Meta Ads Microsoft Advertising Amazon Ads Client Leadership Team Management Campaign Optimization Pacing Performance Analysis

Account Director

Catalyst / GroupM

Jan 2013 - Dec 2015 (2 years 11 months)

Owned paid-search strategy and senior client relationships across a portfolio of major consumer, retail, automotive and financial-services brands. Managed and developed a 13-person team and developed broader digital-media strategies.

Paid Search Client Leadership Team Management Digital Media Strategy Shopping Video Display Pacing Campaign Optimization

Senior Account Director

Zenith Optimedia / Performics

Jan 2012 - Dec 2013 (1 year 11 months)

Led paid-search strategy and senior client relationships for Microsoft, The Home Depot, Allstate, Nestlé and Ontario Government accounts. Directed account optimization, budget pacing, keyword strategy, A/B testing and ongoing acquisition analysis.

Paid Search Client Leadership Team Management Pacing Keyword Strategy A B Testing Acquisition Analysis Reporting

Search Manager

UM Canada / M2 Universal / Reprise Media

Jan 2010 - Dec 2012 (2 years 11 months)

Led paid-search strategy and program management for major accounts including Coca-Cola, General Motors, ING DIRECT, Mastercard, Microsoft, CBC, Jamaica Tourism Board and Transat. Built testing programs across advertising creative, campaign structure and landing-page experiences.

Paid Search Program Management Campaign Strategy Optimization Keyword Creation Pacing Reporting Testing Google Ads Microsoft Advertising

Search Marketing Manager

Lavalife Corp.

Jan 2008 - Dec 2010 (2 years 11 months)

Led paid search and SEO for a self-serve digital subscription business. Managed more than $2.7 million in annual paid-search investment and increased unique visitors by 120% and page views by 73% for a content property.

Paid Search SEO Budget Management Conversion analysis Landing Page Test Experience Keyword Strategy Campaign Optimization Google Microsoft Yahoo

Link Developer

Lavalife Corp.

Jan 2007 - Dec 2008 (1 year 11 months)

Developed and executed annual paid-search and SEO strategies encompassing customer acquisition, technical SEO, content, site architecture and conversion pathways.

SEO Link Building Paid Search Content Site Architecture Conversion Pathways