Christian Maund-Anderson

Lead an independent marketing, advertising and design consultancy focused on customer acquisition, media strategy, search visibility and integrated campaign execution. Advise clients on growth strategy, paid media, measurement and integrated digital execution.

Served as a senior Toronto leader for U.S., Canadian and U.K. accounts, owning strategy, senior client relationships, delivery quality and escalations. Directed paid-search and broader digital-media strategies supporting customer acquisition and ecommerce growth.

Owned paid-search strategy and senior client relationships across a portfolio of major consumer, retail, automotive and financial-services brands. Managed and developed a 13-person team and developed broader digital-media strategies.

Led paid-search strategy and senior client relationships for Microsoft, The Home Depot, Allstate, Nestlé and Ontario Government accounts. Directed account optimization, budget pacing, keyword strategy, A/B testing and ongoing acquisition analysis.

Led paid-search strategy and program management for major accounts including Coca-Cola, General Motors, ING DIRECT, Mastercard, Microsoft, CBC, Jamaica Tourism Board and Transat. Built testing programs across advertising creative, campaign structure and landing-page experiences.

Led paid search and SEO for a self-serve digital subscription business. Managed more than $2.7 million in annual paid-search investment and increased unique visitors by 120% and page views by 73% for a content property.

Developed and executed annual paid-search and SEO strategies encompassing customer acquisition, technical SEO, content, site architecture and conversion pathways.