Jacob Arnold

At Accenture, I led and coached 15 Meta marketing specialists delivering paid digital campaigns across client accounts with $500 million to $1 billion in budget.

I drove performance against KPI and revenue targets through analysis of ad delivery, audience segmentation, and budget allocation. I translated account data into optimizations that improved conversion outcomes, tightened targeting, and reduced wasted spend.

I built a data-informed team culture focused on continuous optimization and delivery quality, achieving the highest promotion rate across teams in two cities. I also recruited, onboarded, and developed a 15-person team while managing client and stakeholder relationships.

Previously, I founded Preserve the Tiger, a mission-driven e-commerce clothing business that reached 40,000+ social followers, generated $40,000 in revenue, and fulfilled orders in 20 countries. I'm bilingual in English and French and bring experience in performance marketing, entrepreneurship, and talent development.