Open to opportunities

Gabriela Quiroa

@gabrielaquiroa

Digital marketing manager at PASSPORT GLOBAL who led campaigns across paid search, social, email, and web after a company rebranding.

Guatemala

Message

At PASSPORT GLOBAL, I led digital campaign strategy and execution across paid search, social, email, and web following the company’s rebranding. I administered HubSpot and managed paid ads on Google, LinkedIn, and Meta.

At IDT - BOSS REVOLUTION, I led marketing strategy across digital and retail channels and managed marketing funds for TIGO Millicom and customer acquisition and retention. At INTOUCH CX, I owned demand generation for several sectors, including Consumer Technology and Gig Economy.

At PayPal, I worked on consumer engagement, acquisition, cross-sell, referrals, and lifecycle campaigns for PayPal and Xoom. Earlier at CAPGEMINI, I managed demand generation campaigns and events that generated over $10,000,000 in new logo leads.

Experience

Work history, roles, and key accomplishments

Senior Marketing Lead

IDT - Boss Revolution

Jan 2024 - Dec 2024 (11 months)

Led marketing strategy and execution for digital and retail channels in US, CA, and EU. Managed a yearly marketing fund of $300k for TIGO Millicom account and $500k for DTC and retail customer acquisition and retention.

Marketing Strategy Account Management Budget Management Digital Marketing Retail Marketing Customer Acquisition Retention

Manager, Demand Generation

InTouch CX

Jan 2022 - Oct 2023 (1 year 9 months)

Owned Consumer Technology, Gig Economy, Social Media, and Manufacturing sectors. Managed CRM platform HubSpot, paid media, and sales funnel campaigns to increase brand awareness and drive prospects to sales conversion.

HubSpot Demand Generation Paid Media Sales Funnels CRM Campaign Management Brand Awareness

Marketing Campaigns Manager

PayPal

Jan 2016 - Dec 2022 (6 years 11 months)

Strategy, segmentation, planning, and analysis of consumer engagement campaigns for B2C and B2B geared towards revenue growth in owned and paid channels.

Marketing Strategy Segmentation Campaign Management B2C Marketing B2B Marketing Revenue Growth Owned Paid Earned Channels Paid Media

Campaign and Events Manager

Capgemini

Jan 2008 - Dec 2016 (8 years 11 months)

Prospected new potential customers, launched and managed demand generation campaigns and events. Generated over $10,000,000 in new logo leads and managed approximately $275k on marketing events budget.

Demand Generation Event Management Campaign Management Lead Generation Budget Management B2B Marketing

Senior Digital Marketing Manager

Passport Global

Jan 2025 - Present (1 year 10 months)

Led strategy and execution of digital campaigns across paid search, social, email, and web to drive top-of-funnel growth and generate qualified leads following rebranding. Managed HubSpot, paid ads on Google, LinkedIn, and Meta, and created nurture campaigns.

HubSpot Google Ads LinkedIn Ads Meta Ads Email Marketing Campaign Management Lead Generation Drip Campaigns Web Optimization

Xoom Marketing Campaigns Manager

PayPal

Drove adoption of Xoom's features and products, managed and optimized lifecycle campaigns, and identified strategies to increase customer engagement and LTV.

Lifecycle Marketing Campaign Management Customer Engagement LTV optimization Product Adoption

Xoom Referral Program Manager

PayPal

Led customer acquisition via referrals and managed referral platform partners. Accountable for the incrementality and effectiveness of the program.

Referral Marketing Customer Acquisition Partnership Management Program Management

Global Advisor Relations Communications and Pre-Sales

Capgemini

Coordinated global response for pre-sales RFIs, briefings, and prospect client and advisor visits. Responsible for advisor site visits to Guatemala Center and other advisor events.

Pre Sales RFI Management Client Relations Event Coordination Communication Skills

NA Marketing and Communications Coordinator

Capgemini

Coordinated internal and external digital communications and events for the Advisor Program in the US and Europe.

Internal Communications External Communications Event Coordination Digital Marketing

Marketing Manager, Consumer Product Led Engagement

PayPal

Strategy, segmentation, planning, and analysis of consumer acquisition and cross-sell campaigns for P2P products and international remittance products.

Marketing Strategy Segmentation Consumer Acquisition Cross Selling P2P Remittances