Ilse Barahona

I am a senior media planner and growth marketer with 5+ years executing data-driven digital strategies across Meta, Google Ads, DV360 and other programmatic platforms. I specialize in media planning, budget optimization (managing $100K+/month), lead generation and performance campaigns for retail, real estate and consumer brands.

At Capgemini I led media planning and optimizations for a major U.S. retailer, managing large monthly budgets and using Salesforce and Google Ad Manager to align execution with client goals. I have a track record of improving lead quality and conversion rates through audience optimization, reporting dashboards and cross-functional collaboration.

I continuously develop skills in AI integration and analytics to enhance marketing processes and campaign outcomes, combining a strong analytical mindset with collaborative execution to drive measurable business results.