Looking for a job

Luis Midence

@lfmidence

Message

I build high-performing digital campaigns that grow reach, engagement, and audiences.

Guatemala

Message

What I'm looking for

I'm looking to lead end-to-end digital campaigns where I can use paid media, content, analytics, and stakeholder collaboration to grow audience reach and engagement.

I've delivered digital campaigns for the British Embassy Guatemala, USAID Guatemala, and the U.S. Embassy Guatemala, combining paid media, content, and performance reporting. At USAID, I helped grow digital reach from 800,000 to more than 15 million in one year.

I've launched and grown social channels, managed campaign budgets and optimization, and translated performance data into creative recommendations. I work fluently in English and Spanish across LinkedIn, Meta, Google, and TikTok advertising.

Experience

Work history, roles, and key accomplishments

Current

AI Data Annotation Specialist

Current

TELUS International

Dec 2025 - Present (9 months)

Moderate TikTok content using AI moderation tools and platform policies, ensuring compliance with quality standards. Analyze content patterns and conduct root cause analysis to distinguish systemic issues from isolated errors.

AI moderation content analysis Root Cause Analysis Quality Assurance TikTok

Communications Support Officer

British Embassy Guatemala

Aug 2024 - Nov 2025 (1 year 3 months)

Developed and executed integrated digital marketing campaigns for Guatemala and Honduras, generating over 2.7 million organic views and a 5.09% engagement rate. Launched and managed the Embassy's Instagram account from scratch, growing to over 5,400 followers.

Digital Marketing Campaign Management Instagram Paid Promotion performance reporting Ad Copywriting Budget Management

Press and Digital Media Specialist

USAID Guatemala

Aug 2021 - Mar 2023 (1 year 7 months)

Developed and executed strategic paid campaigns that increased digital reach from 800,000 to over 15 million within one year. Managed end-to-end campaign execution, daily optimization, and A/B tests on creatives and messaging.

Paid Media Campaign Management A B Testing Ad Copywriting Performance Analytics Training Translation Coordination

Freelance Content Creator & Digital Communications Consultant

Self Employed

Dec 2019 - Jul 2021 (1 year 7 months)

Developed multimedia content, paid social materials, and audience engagement strategies for healthcare, coffee product, and real estate clients. Managed content scheduling, digital visibility, and platform communication for freelance advertising projects.

Content Creation Paid Social Audience Engagement Content Scheduling Digital Visibility

Multimedia Coordinator

U.S. Embassy Guatemala

Feb 2015 - Nov 2019 (4 years 9 months)

Created and managed paid social media content across official platforms, executing over 400 monthly pieces and growing audience from 50,000 to over 100,000 followers. Produced audiovisual campaigns and documentary-style content generating over 100,000 organic views.

Social Media Management Paid Media Content Creation Audiovisual production Team Supervision Event Coordination