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Karlis GonzalezKG
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Karlis Gonzalez

@karlisgonzalez

Senior Project Manager driving client success, retention, and measurable marketing results.

Guatemala
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What I'm looking for

I seek senior roles where I can lead cross-functional teams to improve client retention, drive marketing ROI, and scale operations while fostering collaborative, growth-oriented cultures.

I am a results-driven Senior Project Manager with 15 years of experience in customer success, marketing, operations, and project management across the U.S., Canada, and LATAM.

I have managed portfolios of 50+ accounts valued at $50K+ each, designed strategic marketing initiatives—including Google Ads, SEO, and UX/UI optimizations—and boosted Google Ads conversion rates from 5% to 25%.

My operations background includes directing regional management and delivering $300K+ monthly forecast projections, coordinating complex B2B and government projects, and presenting QBRs to executive stakeholders.

I am bilingual (English/Spanish), skilled in Agile/Scrum, HubSpot, Asana, Webflow and other tools, and focused on building lasting client relationships, improving retention, and driving measurable ROI.

Experience

Work history, roles, and key accomplishments

Zyxel Communications logoZC

Operations Coordinator

Zyxel Communications

May 2014 - Mar 2023 (8 years 10 months)

Directed regional operations for Central America, Mexico, and the Caribbean, producing $300K+ monthly forecasts and coordinating complex B2B orders and government projects to improve order visibility and fulfillment.

Education

Degrees, certifications, and relevant coursework

University of La Rioja logoUR

University of La Rioja

Master of Arts, Digital Marketing & E-commerce

Master's in Digital Marketing and E-commerce focusing on digital strategies, e-commerce platforms, and online marketing techniques.

CC

Canadian College

Bachelor of Business Administration, Business Administration

Bachelor's in Business Administration covering core business disciplines including management, finance, and marketing.

Rafael Landívar University logoRU

Rafael Landívar University

Bachelor of Marketing, Marketing

Bachelor's in Marketing with coursework in market research, consumer behavior, and marketing strategy.

Tech stack

Software and tools used professionally

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