Gabriela Guevara
@gabrielaguevara
I grow hospitality revenue through strategic sales, key accounts, and commercial leadership.
El SalvadorWhat I'm looking for
At Sheraton Presidente San Salvador, I've led Sales & Marketing, commercial strategy, business development, and key account management for more than a decade.
I manage a commercial budget exceeding $6.5M and grew annual revenue from $5.8M in 2023 to $7.0M in 2025. I lead teams of 12–15 professionals while driving budgeting, forecasting, revenue planning, and performance tracking.
I've negotiated and built long-term relationships with strategic accounts including the U.S. Embassy, Aeroman, the Government of El Salvador, multinational corporations, and institutional clients. My work spans corporate sales, groups and congresses, commercial agreements, and new-business conversion.
Earlier, I managed reservations and key accounts at Sheraton Presidente San Salvador, using revenue, market-share, and competitive analysis to guide commercial decisions. I work fluently in Spanish and English, with conversational French.
Experience
Work history, roles, and key accomplishments
Sales & Marketing Director
Sheraton Presidente San Salvador
Mar 2014 - Sep 2026 (12 years 6 months)
Led the Sales & Marketing function and a team of 12–15 professionals, overseeing commercial strategy, business development, and key account management. Grew annual revenue from $5.8M in 2023 to $7.0M in 2025, representing approximately 21% growth over two years.
Reservations Manager & Key Account Manager
Sheraton Presidente San Salvador
Oct 2010 - Feb 2014 (3 years 4 months)
Managed the Reservations Department and monitored daily, weekly, and monthly performance. Managed corporate accounts, negotiated corporate rates, and developed strategic relationships with key accounts including the U.S. Embassy and USAID-related business.
Education
Degrees, certifications, and relevant coursework
Expedia Travel
Certificate, Revenue Management
2023 - 2023
Completed a Revenue Management Course with Expedia Travel in Las Vegas in 2023.
ISEADE – FEPADE
Master of Business Administration, Business Administration
2012 - 2015
Pursued an MBA at ISEADE – FEPADE in El Salvador from 2012 to 2015.
University of California, Los Angeles
Certificate, Marketing & Advertising
2010 - 2010
Earned a Certificate in Marketing & Advertising from UCLA in 2010.
University of California, Irvine
Certificate, Marketing & Business
2009 - 2009
Earned a Certificate in Marketing & Business from UC Irvine in 2009.
Universidad de El Salvador
Bachelor's Degree, International Relations
2001 - 2007
Earned a Bachelor's Degree in International Relations from Universidad de El Salvador from 2001 to 2007.
Tech stack
Software and tools used professionally
Availability
Location
El SalvadorAuthorized to work in
Salary expectations
Job categories
Skills
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