Alba Lazo
@albalazo
I grow strategic retail accounts and regional B2B operations across the Americas.
El SalvadorWhat I'm looking for
At Fun Crafts International, I manage a $1M–$1.5M portfolio of retail and distribution accounts across the Americas, developing relationships with Dollar Tree, Walmart, D1 Colombia, and other strategic customers. I lead the full commercial cycle from prospecting and proposals through negotiations, forecasting, purchase-order execution, and retention.
Previously, I scaled Avoda International from a one-person operation into a 20-person regional team and built its El Salvador operation from the ground up. At 1-Source Electronic Components, I led a 25–30 person operation, increased sales by approximately 30%, doubled monthly profit, and reduced operating costs by approximately 15%.
Experience
Work history, roles, and key accomplishments
Key Account Manager - Business Development
Fun Crafts International
Jan 2025 - Present (1 year 7 months)
Manages approximately 20 retail and distribution accounts with an annual portfolio of $1M-$1.5M across the Americas. Developed 10 new strategic accounts including Dollar Tree and Walmart, and opened new business in Mexico and Ecuador.
Education
Degrees, certifications, and relevant coursework
ESI School of Management
Master's in Strategic Planning, Strategic Planning
Pursued a Master's in Strategic Planning at ESI School of Management, completing in 2024.
Tech stack
Software and tools used professionally
Availability
Location
El SalvadorAuthorized to work in
Job categories
Skills
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