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Estefanía AvendañoEA
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Estefanía Avendaño

@estefanaavendao

Commercial strategy professional at Shippealo who cut delivery times by 50% and grew Tigo product revenue.

El Salvador
Message

At Shippealo, I served as the primary client contact and led performance reviews to identify ways to improve operations and client satisfaction. I reduced delivery times by 50%.

At MILLICOM (Tigo El Salvador), I designed a collections strategy for mobile and residential products, alongside customer segmentation and portfolio risk management strategies. These efforts contributed to a 23% increase in effective delinquency payment recovery and 27% growth in revenue from segmented customer bases.

As Direct Sales Force Strategy Chief, I managed a direct sales channel of 1,500+ representatives and developed commercial strategies to meet channel targets. In 2017, prepaid LTE Smartphone penetration grew from 12% to 50%.

Earlier at Tigo, I coordinated digital product launches and go-to-market strategies, monitored product-line P&L, and developed customer segmentation and pricing strategies. My work included 25% growth in browsing product revenue in 2016 and managing a communications portfolio generating $150M+ in annual revenue.

Experience

Work history, roles, and key accomplishments

SH

Client Operations & Performance Lead

Shippealo

Oct 2022 - Feb 2025 (2 years 4 months)

Served as primary client point of contact, managed relationships, and led performance reviews to improve operational efficiency and client satisfaction. Oversaw financial operations and collaborated cross-functionally to align service delivery with client objectives.

Education

Degrees, certifications, and relevant coursework

Coursera logoCO

Coursera

Intuit Academy Bookkeeping Professional Certificate, Bookkeeping

2026 - 2026

Earned the Intuit Academy Bookkeeping Professional Certificate from Coursera in 2026.

INTUIT Academy logoIA

INTUIT Academy

Certified QuickBooks Online ProAdvisor, Accounting

2026 - 2026

Earned the Certified QuickBooks Online ProAdvisor certification from INTUIT Academy in 2026.

EUDE Business School logoES

EUDE Business School

Master of Business Administration (MBA), Business Administration

2017 - 2018

Pursued a Master of Business Administration (MBA) at EUDE Business School in Madrid, Spain, from 2017 to 2018.

TS

Tigo El Salvador

Business Development Training, Business Development

2015 - 2015

Completed Business Development Training at Tigo El Salvador in 2015.

IBM logoIB

IBM

SPSS Modeler Training, Data Analytics

2014 - 2014

Completed SPSS Modeler Training at IBM in 2014.

IS

ISEADE-FEPADE

Budgeting & Financial Planning, Finance

2013 - 2013

Completed Budgeting & Financial Planning training at ISEADE-FEPADE in 2013.

CI

Centro Emprendedor ESEN / CISCO Institute

Career Essentials Program, Career Essentials

2011 - 2011

Completed the Career Essentials Program at Centro Emprendedor ESEN / CISCO Institute in 2011.

Escuela Superior de Economía y Negocios (ESEN) logoEE

Escuela Superior de Economía y Negocios (ESEN)

Bachelor of Science, Economics and Business

2007 - 2011

Earned a Bachelor of Science in Economics and Business from ESEN in La Libertad, El Salvador, from 2007 to 2011.

Universidad Adolfo Ibáñez logoUI

Universidad Adolfo Ibáñez

Academic Exchange, Economics and Business

2010 - 2010

Participated in an academic exchange program at Universidad Adolfo Ibáñez in Viña del Mar, Chile, during 2010.

Tech stack

Software and tools used professionally

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