Gabriela Batista
@gabrielabatista
I lead SaaS business operations, driving CRM transformation, workflow automation, and process optimization.
BrazilWhat I'm looking for
I’m a business operations leader with 5+ years of experience across SaaS, technology, and higher education environments. I specialize in CRM transformation, workflow automation, operational strategy, and process optimisation to improve how teams run day to day.
At SoRSE Technology, I’ve optimized operational processes across Sales, Customer Success, Finance, and Leadership. I led a Salesforce-to-HubSpot migration for 20 users and 1,500+ active deals while maintaining business continuity, and built 20+ automated HubSpot workflows to improve scalability, accountability, and operational efficiency.
Previously, as a Business Coordinator at the University of Denver (MCE), I managed procurement, invoicing, reconciliations, and financial controls, while improving SOPs and operational workflows to increase efficiency. I also brought high-pressure operational discipline as a Campus Dispatcher at Seattle Pacific University, coordinating emergency and operational communications and managing concurrent incidents.
Experience
Work history, roles, and key accomplishments
Business Operations Lead
SoRSE Technology
Aug 2020 - Present (5 years 9 months)
Optimized operational processes across Sales, Customer Success, Finance, and Leadership. Led a Salesforce-to-HubSpot migration for 20 users and 1,500+ active deals, and built 20+ HubSpot workflows to improve scalability and efficiency.
Managed procurement, invoicing, reconciliations, and financial controls while improving operational workflows. Updated SOPs to increase efficiency and supported leadership reporting, planning, and ongoing process improvements.
Campus Dispatcher
Seattle Pacific University
May 2016 - Nov 2019 (3 years 6 months)
Coordinated emergency and operational communications across campus and made rapid decisions during high-pressure, time-sensitive incidents. Managed concurrent incidents and escalations while maintaining operational continuity.
Education
Degrees, certifications, and relevant coursework
University of Denver
Master of Science, Organisational Leadership
Completed an MSc in Organisational Leadership with a focus on Strategic Innovation and Change at the University of Denver.
Seattle Pacific University
Bachelor of Arts, Psychology
Earned a BA in Psychology from Seattle Pacific University.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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