Freek Kruf
@freekkruf
I build data-driven B2B SaaS pipeline engines and scale global sales development teams.
NorwayWhat I'm looking for
At Storyblok, I've built and led global sales development programs that generated multi-million-dollar pipeline, including $32M resulting in 64 new logos. I was promoted to Senior Business Development Manager after exceeding pipeline targets by 138% while supporting Storyblok's growth from $8M to $50M ARR.
Across Storyblok, Feedback Company, Tevreden.nl, and Cantab Marketing Services, I've led sales, marketing, partnerships, and go-to-market execution across EMEA, the US, and APAC. I use AI-enabled outbound, MEDDPICC, channel partnerships, and sales operations to create scalable commercial growth.
Experience
Work history, roles, and key accomplishments
Promoted to Senior BDM after exceeding pipeline targets by 138%, supporting hyper growth from 8M to 50M ARR. Led 10 person remote BDR teams across EMEA and APAC, generating $32M resulting in 64 new logos.
Merged inbound SDR and outbound BDR teams into one seamless business development team with a hunter's mindset using MEDDPICC framework. Led omni-channel campaigns to generate $26M in sales accepted pipeline.
Increased enterprise pipeline by $11M through managing a global remote sales development team of 9 reps. Increased global inbound pipeline by 170%, reaching $16M in pipeline generated for fiscal year 2024.
Chief Commercial Officer (CCO)
Feedback Company
Dec 2020 - Sep 2022 (1 year 9 months)
Drove 30% revenue growth across four product lines by expanding partner network and launching CRM integrations. Increased indirect revenue channels by 25% by expanding reseller network and launching integrations with CRM and back-office platforms.
Chief Commercial Officer / Managing Director
Tevreden.nl
Jan 2016 - Nov 2020 (4 years 10 months)
Led marketing, direct sales, and business development to win new enterprise customers and expand existing SaaS accounts. Expanded ISV partnerships and developed new market segment, increasing online research solutions' reach by 140%.
Business Development & Partnerships
Tevreden.nl
Nov 2014 - Dec 2015 (1 year 1 month)
Expanded ISV partnerships and developed new market segment, increasing online research solutions' reach by 140%.
EMEA Sales & Business Development
Cantab Marketing Services BV
Jan 2008 - Oct 2014 (6 years 9 months)
Built international sales frameworks across London, Amsterdam, Paris, and Ghent and closed enterprise SaaS deals from $20K to $500K. Built and scaled outsourced SDR and BDR teams across EMEA for enterprise technology clients including Google Enterprise, SAP Hybris, SAS Institute, and Infor.
Sales & Business Development Manager
Cantab Marketing Services BV
Oct 2005 - Dec 2007 (2 years 2 months)
Increased sales by 175% by leading business development in Amsterdam and Ghent.
Senior Sales & Marketing Advisor
Cantab Marketing Services BV
Dec 2003 - Sep 2005 (1 year 9 months)
Advised B2B clients on sales and marketing programs across the Netherlands and Belgium.
Sales & Marketing Advisor
Cantab Marketing Services BV
Mar 2003 - Nov 2003 (8 months)
Supported B2B sales and marketing initiatives for clients in the Netherlands and Belgium.
BDR & Team Leader Business Development
Cantab Marketing Services BV
Mar 2002 - Feb 2003 (11 months)
Supported B2B marketing initiatives and campaign execution in Amsterdam. #1 performing BDR generating high qualified sales leads and appointments, promoted to team leader within 6 months.
Product Marketing
Stork Printing
Jan 2001 - Feb 2002 (1 year 1 month)
Increased product marketing efficiency by 30% across operations in the Netherlands and Indonesia.
Education
Degrees, certifications, and relevant coursework
HBO Nederland
Bachelor of Business Administration, Marketing Management
1998 - 2001
Bachelor of Marketing Management (BBA) from HBO Nederland, completed in 2001.
Tech stack
Software and tools used professionally
Availability
Location
NorwayAuthorized to work in
Job categories
Skills
Interested in hiring Freek?
You can contact Freek and 90k+ other talented remote workers on Himalayas.
Message FreekGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
