Freda Freda

I am a seasoned executive with a robust track record of success in guiding projects from inception to implementation across entrepreneurial ventures, startup environments, and Fortune 100 organizations. My expertise lies in navigating complex, matrixed environments while fostering strong collaborative relationships and leading remote teams. I excel in developing and executing strategies that drive organizational growth, operational efficiency, and sustainable change.

As the Principal at Wake the Lion LLC, I have provided data-driven guidance to clients seeking business transformation. My experience includes leading the implementation and optimization of the PGC311 system, where I collaborated with multiple agencies to enhance service delivery through a Salesforce-based CRM platform. I have also conducted gap analyses and provided strategic recommendations for lending management processes, ensuring that technology solutions align with business needs.

My previous roles in human resources at major financial institutions have equipped me with a deep understanding of diversity and inclusion strategies, talent acquisition, and program development. I have successfully led initiatives that resulted in significant increases in employee engagement and streamlined recruiting processes, establishing organizations as employers of choice among diverse candidates.