Freda Freda
@fredafreda
Proven leader in entrepreneurial ventures and strategic partnerships.
What I'm looking for
I am a seasoned executive with a robust track record of success in guiding projects from inception to implementation across entrepreneurial ventures, startup environments, and Fortune 100 organizations. My expertise lies in navigating complex, matrixed environments while fostering strong collaborative relationships and leading remote teams. I excel in developing and executing strategies that drive organizational growth, operational efficiency, and sustainable change.
As the Principal at Wake the Lion LLC, I have provided data-driven guidance to clients seeking business transformation. My experience includes leading the implementation and optimization of the PGC311 system, where I collaborated with multiple agencies to enhance service delivery through a Salesforce-based CRM platform. I have also conducted gap analyses and provided strategic recommendations for lending management processes, ensuring that technology solutions align with business needs.
My previous roles in human resources at major financial institutions have equipped me with a deep understanding of diversity and inclusion strategies, talent acquisition, and program development. I have successfully led initiatives that resulted in significant increases in employee engagement and streamlined recruiting processes, establishing organizations as employers of choice among diverse candidates.
Experience
Work history, roles, and key accomplishments
Principal
Wake the Lion LLC
Jan 2013 - Present (12 years 6 months)
Established a consulting firm providing data-driven guidance for business transformation to diverse clients. Led complex projects including Salesforce CRM implementation, operational assessments, and strategic planning, driving efficiency and growth.
Assistant Vice President, Global Diversity and Inclusion
Credit Suisse
Jan 2000 - Dec 2012 (12 years 11 months)
Provided expert HR consulting services to global institutions across various sectors, focusing on diversity, compliance, and compensation. Developed and implemented demographic-specific programs, integrating values into educational curricula through strategic collaborations.
Vice President, Human Resources, Regional Head of Diversity and Inclusion
Barclays
Jan 2000 - Dec 2012 (12 years 11 months)
Led comprehensive diversity and inclusion strategies for a global investment bank, significantly increasing employee engagement post-acquisition through new programs. Managed talent acquisition initiatives, optimizing recruiting processes and reducing hiring costs by an average of $60K per candidate.
Diversity Campus Recruiting, Human Resources
Goldman Sachs & Company
Jan 2000 - Dec 2012 (12 years 11 months)
Key member of the inaugural campus diversity recruiting team, developing and delivering impactful on-campus presentations. Cultivated strong relationships with over 15 non-profit educational partners and HBCUs, contributing to the successful Goldman Sachs MBA Camp.
Education
Degrees, certifications, and relevant coursework
Georgia State University
Bachelor of Arts, Sociology
Completed a Bachelor of Arts in Sociology. This program provided a strong foundation in understanding societal structures, human behavior, and cultural dynamics.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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