Fran Sánchez
@franseo
I architect and integrate financial-platform solutions, turning complex problems into working systems.
SpainWhat I'm looking for
I build the integrations behind financial platforms—and I still write the code. With twenty years across development, systems integration, and technology leadership, I’m the person brought in when the problem is hard to scope: migrations nobody wants to own, systems that were never meant to talk, and API budgets that run out.
Some of my work I’m known for includes migrating 1.7M+ contacts to HubSpot for Greenpeace Spain with a live Salesforce integration, re-architecting a 35M-contact messaging flow at Flaticon (Freepik) to remove delivery delay and API exhaustion, and solving HubSpot-to-dual-Salesforce sync with an intermediate identifier and custom middleware (HubSpot Impact Award).
In the last three years I’ve focused almost entirely on financial services and regulated environments—payments, wealth, private equity, banking—on payment-platform integrations, identity verification, client portals, and custom CPQ. Today I serve as Principal Solutions Architect and Managing Director at Evara, leading solution design, integrations, presales, and complex deals, and launching my own AI service line with Claude/OpenAI using MCP.
Experience
Work history, roles, and key accomplishments
Managing Director at Evara, a UK boutique consultancy specialising in revenue systems, CRM architecture and RevOps for mid-market financial services and regulated industries. Leading strategy, operations and technical direction across consulting, technology and AI service lines.
Managing Director
Evara
Mar 2025 - Present (1 year 4 months)
Managing Director at Evara, a UK boutique consultancy specialising in revenue systems, CRM architecture and RevOps for mid-market financial services and regulated industries. Leads strategy, operations and technical direction across consulting, technology and AI service lines.
Principal Solutions Architect
Evara
Mar 2024 - Present (2 years 4 months)
Technical lead on complex financial-services integrations and the deals that produce them. Designs and delivers payment-platform integrations, identity verification, client portals and custom CPQ, and leads presales and solution architecture for complex opportunities.
Technical lead on complex financial-services integrations and the deals that produce them.
· Solution design and delivery: payment-platform integrations, identity verification, client portals, custom CPQ, data migration at scale.
· Integration work across REST, SOAP, webhooks and middleware. Built Node/Express middleware services and React front ends; deployment pipelines on GitLab CI/CD and Goog
Professor and Mentor of Digital Transformation, Innovation and Digital Strategy
Oct 2021 - Present (4 years 9 months)
Professor and Mentor of EOI courses in subjects such as digitization, digital marketing and programmatic advertising.
Professor & Digital Mentor
Escuela de Organización Industrial
Oct 2021 - Present (4 years 9 months)
Professor and mentor of EOI courses in digitization, digital marketing and programmatic advertising.
Member and technology advisor at Damn Dog Tech.
HubSpot Ecosystem Mentor
HubSpot
Mar 2025 - Aug 2025 (5 months)
Mentor in the HubSpot Ecosystem Mentorship Program.
Worked as HubSpot Ecosystem Mentorship Program (Mentor) at HubSpot.
Solutions Architect & BU Mgr
Evara
Mar 2023 - Mar 2025 (2 years)
Solutions Architect and Technology BU Manager responsible for solutions engineering and technology business-unit leadership at Evara.
Solutions Architect & Technology BU Manager
Mar 2023 - Mar 2025 (2 years)
Worked as Solutions Architect & Technology BU Manager at Evara (formerly Inbound FinTech).
Led the agency's most complex HubSpot implementations, advanced automations, large-scale migrations and API integrations across Salesforce, Microsoft Dynamics, SAP, NetSuite and Odoo. Contributed to reaching HubSpot Elite Partner in under two years.
· Greenpeace Spain: migrated 1.7M+ contacts to HubSpot with Salesforce integration; built a custom microservice for unique national-ID matching not s
Direction of the Digital Area.
· Implementation of the company's digitization project.
· Development of own ERP and operations system.
· Implementation of HubSpot and integration with the ecosystem.
· Creation of the Programmatic Advertising department.
· Member of the Management Team.
WebApp, Web and Applications programmer. HTML, CSS, Javascript, Jquery, PHP, Python. Implementation of CRM technologies. Programmatic advertising.
IT consultant. Web programmer HTML, CSS, Javascript, PHP
Senior store manager with experience in business management and team leadership.
Director of Video Production
AC Productions (MovieRecord)
Jan 2002 - Jan 2004 (2 years)
Director of video production area at AC Productions (MovieRecord).
Worked as Director of video production area at AC Productions (MovieRecord).
Audio and video technician at TVE.
Education
Degrees, certifications, and relevant coursework
Polytechnic Institute Las Palmas
Information Technology & Programming, Information Technology
TECH Global University
Executive MBA, Management
2019 - 2020
Availability
Location
SpainAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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