Manuel Machado

AI Competitive Edge is an independent research, content and advisory initiative focused on how Artificial Intelligence is reshaping business strategy, operations, governance and competitive advantage.

As Editor, I research and publish the AI Competitive Edge newsletter, where I analyze enterprise AI adoption trends, market movements, vendor strategies, business use cases and the evolution of AI-e

Founded an independent research and advisory initiative focused on enterprise AI adoption, publishing a newsletter and analyzing market trends, vendor strategies, and use cases.

The association Sharing Progress launched CoolMyPlanet in 2014 as a sustainability awareness and energy savings certification platform for citizens and organizations, connecting everyday actions with real-world climate mitigation projects. It introduced the Thermal Credits protocol as an alternative to Carbon Credits, better suited to translating energy efficiency and responsible behavior into mea

Shirtum pivoted from producing Sports NFT Campaign to becoming a Sports Fan Engagement Multi-Channel Platform, aimed at boosting sports fan's experience and driving mass adoption to Web3, the Metaverse and physical locations.

Selected impact:
• Led the pivoting of the company in coordination with the product team and the company management, defining a Web2.5 product approach that combined a user-

Bringin is building a banking platform that makes it easy for individuals and companies in Europe to move between euros and bitcoin.

Selected impact:
• Supported the team regarding product, positioning, and go-to-market strategy in Spain.

Inovexus is a cross-border acceleration fund investing in early-stage tech founders with a global ambition.

Selected impact:
• Advised some startup teams in areas such as business development strategy, business models, go-to-market or partnerships, among other challenges.

INTEMA is a corporate venture fund & consulting company with one of the World’s leading expertise in AI, Web3, Metaverse & DeepTech.

Selected impact:
• Supported tech founders and their teams in business development challenges.
• Provided Solution Consultancy services in areas such as AI, Web3 & Metaverse to Corporates, Startups & Scaleups.

Nuclio Digital School is a leading online teaching institution providing master's degrees in areas such as Blockchain, Crypto, AI, Marketing or Programming, among others.

Selected impact:
• Within the Binance Masters in Blockchain & Crypto, I provided English and Spanish versions of learning modules such as Metaverse, Tokenization and NFTs, Web3 Gaming, DAOs, Integration of Emerging Techs (Web3

Nexxyo Labs is a leading Web3 group that develops and integrates traditional and Web3 games, DeFi, adtech and customized Web3 services. Its key offerings include the Bamboo DeFi portal and Maniac Panda Games, the unit dedicated to developing games and that is building the OuterRing ecosystem, encompassing an MMO RPG game, a Marketplace, a Metaverse and a growing network of games and services aroun

Elixir Games is a Web2 & Web3 Game Studio and Game Distribution Platform

Selected impact:
• Re-organized the company offerings around the Web3 game distribution platform with a renewed value proposition to the market.
• Launched an in-game NFT campaign.
• Signed partnerships with Web2 & Web3 companies such as Games, Collections and Brands.

Nitro League develops a Web3 Game and a sport related Metaverse

Selected impact:
• Coordinated a successful IDO for our $Nitro token
• Searched and signed Strategic Partnerships with Web3 players such as Guilds, Games or DeFi Service Providers, as well as Traditional Brands, Sports Clubs and Artists.

Worked as Member of the Panel of Experts at EU Blockchain Observatory and Forum.

As a member of the Extended Managing Board of Alastria, I support this not-for-profit Blockchain consortium on the strategic and tactical decisions that the organization may take, as well as the definition of the plans required to implement them. Apart from the general support, I focus particularly on the internationalization strategy of the organization.

Selected impact:
• Led business development of the transport ticketing and smart mobility offering in the Iberia & Latam markets, based on the WL Tap-2-Use platform, offering different soslutions such as Open Payment (contact-less EMV ticketing), Account-Based Ticketing (ABT) and Mobility as a Service (MaaS).
• Prospected, negotiated and managed new partnerships with some key transport and payment

Selected impact:
• Led the Business domain at the Worldline International Expert Community, working on how Blockchain and other emerging techs (i.e. AI, IoT, etc.) can support better services and business lines.
• Facilitated knowledge transfer within the group and externally, with activities such as lecturing, speaking at events, or participating in research projects.

Selected impact:
• Led and supported Blockchain initiatives cross-sector, cross-divisions, and throughout the Worldline group. These actions could be of three types.
• Produced commercial proposals involving Blockchain tech across different the company’s different sectors and geographies. This could involve Blockchain training, innovation and co-creation workshops, solution definition or business

In addition to the general objectives of the International Association of Trusted Blockchain Applicatins (INATBA), the Mobility Working Group looks into the specific challenges that the mobility sector will have to face and it should thus enable the development of more efficient processes for mobility-related data sharing.
The Committee will cover the entire value chain of the transport sector foc

The European Blockchain Observatory and Forum is a European initiative to accelerate blockchain innovation and the development of the blockchain ecosystem within the EU, strengthening its position as a global leader in this transformative new technology.

I'm member of the "Use Cases and Transition Scenarios" Working Group, which is one of the 2 initial groups launched. The 30 group members, chose

Worked as Co-founder & Member fo Several Commissions at Alastria Blockchain Ecosystem.

Selected impact:
• Led the internalization of our global portfolio of digital transformation solutions (MTS Division), with special focus on Iberia and Latam markets.
• Led pre-sales activities such as innovation workshop, solution consultancy sales actions or the preparation of functional and commercial responses to a specific RFP. methodologies (SCRUM).
• The digital transformation global port

Selected impact:
• Identified customer’s requirements and pains, and defined solutions that leveraged mobile, digital and/or Internet of Things technologies.
• Cooperated closely with the UX, Design and Technical teams, regarding pre-sales effort. Solution Consulting engagements, using agile methodologies such as SCRUM.
• Collaborated in the definition of the Connected Living offering, for instan

Neàpolis is an innovation agency for technology, design and entrepreneurship located in the Barcelona area.

Coupies is a mobile couponing and loyalty platform based on successful business models such as Groupon.

Selected impact:
• Created the functional definition of this mobile couponing and loyalty platform that enabled retailers to generate smart offers to drive traffic to their targeted store and time.
• Prospected and signed Partnerships with marketing agencies, retail chains and brands to provid

Compostadores is an e-Commerce portal servicing the recycling, composting and gardening sectors.

Selected impact:
• Prospected and signed new Partnerships regarding not only new distribution channels but also new product and service providers to reinforce the company’s offering in the market.
• Supported the sales and operations teams to improve their processes.

Tauler is a graphic arts solutions provider with an international distribution partners network.

Selected impact:
• Defined and executed the Go-to-Market Strategy to open new markets such as Italy, Serbia, Greece, Turkey, Israel and UAE, including market research, prospecting, onboarding, managing and support for new distribution partners.
• Designed and implemented a new Distribution Partner Pr

I-Tecks is a multi-channel loyalty program service provider specialized in the physical retail and hospitality sectors. It operates with both direct sales and franchises.

Selected impact:
• Defined the core business, including the platform functionalities, the commercial strategy, the franchising business model or the franchise operational guides, to name a few.
• Led the direct sales team and

Accenture is one of the top Business & Technology Consultancies in the world. I was based in the Paris office and had projects in Europe and North America.

Selected impact:
• Analyzed client’s requirements on CRM / buying processes.
• Created commercial proposals including functionalities and business models.
• Definition and implementation of all business rules to the sales management platform

Masters in Artificial Intelligence program.

The MSc in Digital Currency is designed to help financial services and business professionals, entrepreneurs, government officials and public administrators better understand the technical underpinnings of Cryptocurrencies and Blockchain technology, how it will likely interact with existing monetary and financial systems, and what opportunities exist for innovation in digital currency systems.

MSc in Digital Currency and Blockchain, focusing on the technical underpinnings of cryptocurrencies and blockchain technology.

Summer course on Design Thinking and Co-creation methodologies and techniques.

Summer course on Design Thinking and Co-creation methodologies and techniques.

(Note: information taking from the course brochure)
The course focuses on business strategy for fintech innovation, from the perspective of entrepreneurs
and corporate-innovators. Designed for professionals, entrepreneurs and investors
working or consulting within the financial, banking, and insurance sectors, this
immersive online learning experience will empower you with the knowledge you need

Fintech certificate in Future Commerce, focusing on business strategy for fintech innovation.

Analytics 360º course covering web, social, and mobile analytics.

Digital Marketing and Social Media course.

Digital Marketing and Product Management course.

Master project: Supply Chain evaluation and improvements proposal for a FMCG company

Year-long project to create a trading company to export quality beverages and groceries to Canada & USA (market research, product development, logistics, financing, contracts, payments, commercial and marketing strategy, etc.)

Year-long project to create a trading company to export quality beverages and groceries to Canada and USA.

3-year program in three campuses: Oxford (UK), Madrid (Spain) and Paris (France).
Thesis on the positive relationship between online access to frequent flyer data and online sales.

Three-year program across campuses in Oxford, Madrid, and Paris. Thesis on the positive relationship between online access to frequent flyer data and online sales.