At Telefónica Global Solutions, I led the corporate Salesforce platform’s strategy and operation, evolving its CRM operating model and leading implementation of Salesforce Agentforce on the CRM platform and customer portal. This work was associated with a 20% year-over-year reduction in incidents.
As Digitalization and Service Development Manager, I directed a portfolio of enterprise service digitalization initiatives across Spain, LATAM, and the US. I managed 15+ simultaneous initiatives per year, each with a business case and P&L, and helped modernize the telco service lifecycle.
At Telefónica International Wholesale Services, I managed operating model and project implementation work, leading internal and external teams. Earlier, at Colt Technology Services, I worked in presales as a Solutions Architect and as a Product Manager for Voice and Managed Services.
Since February 2026, I’ve advised SMEs on generative AI adoption, from assessments and use cases to roadmaps and rollout. I also teach emerging technologies and applied AI at Universidad Nebrija, and have supervised undergraduate capstone projects, several focused on applied AI.
