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Franklin Fernandes

@franklinfernandes

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B2B ABM and demand generation marketer using AI-driven SEO and paid growth to deliver enterprise pipeline.

India

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What I'm looking for

I’m looking for a B2B growth role where I can scale ABM and demand gen, operationalize AI-led SEO and workflows, and build repeatable systems that consistently convert enterprise pipeline into closed revenue.

I’m a B2B marketing generalist with 11+ years of experience driving revenue through ABM and demand generation. I turn strategy into repeatable systems and use AI to outpace the competition, with a track record of building teams and scaling outcomes.

At rtCamp, I lead enterprise digital growth as a Senior Marketing Manager, generating $20M+ in pipeline and ~$8M in closed revenue through tiered ABM. I scaled my marketing budget 10× ($100K → $1M) in year one while building and leading a 15-person team across SEO, content, design, paid media, and growth, improving team efficiency by 50% using agentic AI workflows.

Previously, I served as an AI-Driven Marketing Team Lead at Amura Marketing Technologies, where I owned ~60% of agency revenue with a 90% client success rate across SEO and AI search visibility. I also co-managed digital media and operations as an Associate Director—driving strategy and P&L to $5M+ per annum—and earlier built and scaled a brand presence from 1 to 20 clinics while generating $100M+ over 6 years.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager

Current

RtCamp Inc.

Aug 2023 - Present (2 years 11 months)

Built and scaled a tiered ABM/SEO program generating $20M+ pipeline and ~$8M closed revenue, while improving team efficiency by 50% using agentic AI workflows. Scaled marketing budget 10× ($100K to $1M) by leading a 15-person team across SEO, content, paid media, and growth.

ABM Strategy Demand Generation SEO Content Marketing Agentic AI N8n Tavily NotebookLM GA4 Paid Media

AI-Driven Marketing Team Lead

Amura Marketing Technologies

Apr 2022 - Jul 2023 (1 year 3 months)

Owned ~60% of agency revenue with a 90% client success rate by leading SEO and AI Search Visibility across EdTech, Fintech, Healthcare, and B2B verticals. Designed and executed digital GTM strategies and KPI rosters for 10+ clients, identifying upsell opportunities that grew account revenue quarter-on-quarter.

AI Search Visibility SEO GTM Strategy Content Marketing N8n Tavily Parallel.Ai NotebookLM Claude Paid Media

Associate Director, Digital Ops

InnoThoughts Systems Pvt. Ltd.

Sep 2019 - May 2022 (2 years 8 months)

Drove digital marketing and operations strategy to $5M+ per year P&L while co-managing the agency’s digital media plan. Grew headcount from 24 to 60+ and managed 100+ client relationships with ~2-year average retention, expanding accounts into new revenue lines.

6Sense HubSpot Frappe CRM Apollo.Io Zapier Marketing Automation CRM Operations Digital Media Planning Team Leadership

Brand & Marketing Manager

Healing Hands Clinic

Jun 2016 - Apr 2022 (5 years 10 months)

Built and owned the clinic’s online and offline brand presence (web, social, print, radio, and PR), supporting growth from 1 to 20 clinics across India. Delivered $100M+ revenue over 6 years by running targeted awareness and lead-generation campaigns that converted 100,000+ patients.