Open to opportunities

Frances Hera Dela Cruz

@francesheradelacruz

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Learning & Organizational Development leader driving leadership programs, LMS optimization, and talent growth.

Canada

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What I'm looking for

I seek a role leading L&D initiatives where I can design scalable learning programs, optimize LMS operations, and develop leaders in a collaborative, growth-oriented culture.

I am a Learning & Organizational Development leader with 10+ years of experience designing leadership development, instructional design, and e-learning solutions that improve talent readiness and organizational performance.

I have led end-to-end learning programs, revamped onboarding with full LMS integration, and launched company-wide leadership and mentorship initiatives that increased competency scores by 40% and achieved 90% mentee satisfaction.

I combine data-driven talent assessment, practical coaching, and modern authoring tools (Articulate 360, Synthesia) to scale learning, improve internal mobility, and strengthen employer branding.

Experience

Work history, roles, and key accomplishments

Current

Senior Learning & Development Specialist

Current

Purpose Unlimited

Sep 2021 - Present (4 years)

Revamped onboarding and integrated LMS to reduce new-hire ramp-up time by 20%; launched a company-wide leadership program that improved leadership competency scores by 40% and achieved 90% mentee satisfaction through mentorship initiatives.

Instructional Design Leadership Development LMS E Learning (Articulate 360)Mentorship Programs Performance Management Coaching Talent Management

Sr. Learning & Organizational Development Specialist

Yondu, Inc.

Jan 2020 - Sep 2021 (1 year 8 months)

Revamped new employee integration to increase engagement by 30% and designed sales training that improved product knowledge retention and sales performance by 35%; implemented competency assessments and employee experience surveys for data-driven talent development.

Onboarding Sales Training Leadership Development Recognition Programs Instructional Design Stakeholder Engagement

Founding L&D Consultant

PsyFi Consultancy

Jan 2019 - Sep 2021 (2 years 8 months)

Designed and delivered customized leadership, change management, and customer experience programs and developed e-learning courses to increase learning accessibility while managing consultant teams to optimize project delivery.

Consulting Curriculum Design E Learning Development Leadership Development Change Management Project Management Team Leadership Customer Experience

Training Specialist

Home Credit - Philippines

Feb 2018 - Dec 2018 (10 months)

Implemented a Supervisory Leadership Program nationwide and developed a Leadership Competency Framework for Collections, providing targeted coaching to high-potential employees to support succession planning.

Leadership Development Coaching Training Delivery Implementation Stakeholder Management Performance Improvement

Sr. Learning & Development Coordinator

Silver Finance, Inc.

May 2015 - Feb 2018 (2 years 9 months)

Designed and delivered nationwide soft-skills and sales training, led the SME Certification and STEP Leadership programs, and improved employee performance across branches through structured learning initiatives.

Training Delivery Program Development Leadership Development Sales Training Soft Skills Instructional Design Performance Improvement

Information Researcher

BCI Asia - Philippines

Dec 2013 - Apr 2015 (1 year 4 months)

Conducted in-depth research on upcoming construction projects in Australia, consistently exceeded targets and delivered high-quality market insights to support business growth.

Market Research Data Analysis Reporting Competitive Intelligence