Open to opportunities

Martina Masetti

@martinamasetti

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Senior Programmatic Specialist with expertise in digital marketing strategies.

Italy

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What I'm looking for

I am looking for opportunities that challenge my skills in digital marketing and allow for professional growth in a collaborative environment.

I am a Senior Programmatic Specialist with extensive experience in managing and optimizing digital marketing campaigns. Currently, I lead a team at GroupM, where I focus on developing communication strategies and ensuring successful client relationships. My role involves direct client interaction, campaign optimization on DSPs, and creating detailed reports to analyze campaign performance.

Previously, I worked at Omnicom Media Group, where I honed my skills in strategic communication and campaign management. My journey in digital marketing began with internships and junior roles, where I developed a strong foundation in social media strategy and content creation. I thrive in dynamic environments and am passionate about leveraging data to drive marketing success.

Experience

Work history, roles, and key accomplishments

Current

Senior Programmatic Specialist

Current

GroupM

May 2024 - Present (1 year)

Managed and trained junior and specialist personnel, fostering direct client relationships. Developed communication strategies and proposals for clients. Set up, checked, and optimized campaigns on DSPs, and created pre and post-campaign reports, audience, and floodlight reports.

DSPs Campaign Optimization Client Relationship Management Strategic Planning Reporting Data Analysis Team Leadership Training

Programmatic Specialist

Omnicom Media Group - OMD

Sep 2020 - Present (4 years 8 months)

Maintained direct client relationships and created communication strategies. Managed campaign setup, checks, and optimization on DSPs. Generated comprehensive pre and post-campaign reports, including audience and floodlight reports.

DSPs Campaign Optimization Client Communication Strategic Planning Reporting Data Analysis Floodlight Reporting

Programmatic Assistant

Publicis Media

Aug 2019 - Present (5 years 9 months)

Independently managed clients by creating communication strategies based on campaign objectives. Handled the setup, checking, and optimization of campaigns on DSPs. Produced detailed pre and post-campaign reports, audience, and floodlight reports.

DSPs Campaign Management Client Management Strategic Planning Reporting Data Analysis Floodlight Reporting

Junior Digital Marketing Specialist

Gruppo Mondadori

Feb 2019 - Present (6 years 3 months)

Created content for social media and the web. Measured the effectiveness of content based on company objectives.

Content Creation Social Media Management Content Digital Marketing Content Strategy

Junior Digital Marketing Specialist

Simbiosity Srl

Jan 2018 - Present (7 years 4 months)

Conducted competitor analysis and organized events for the company.

Competitor Analysis Market Research Project Coordination

Junior Digital Marketing Specialist

LIUC - Università Cattaneo

May 2017 - Present (8 years)

Supported Communication and Marketing Office managers. Collaborated in managing the university's social media channels and implemented informative and multimedia material. Organized institutional and non-institutional events.

Social Media Management Marketing Support

Social Media

Museo del Design 1880-1980

Sep 2016 - Present (8 years 8 months)

Managed social media platforms including Facebook, Twitter, and Instagram. Conducted guided tours with historical explanations of works for visitors, students, and journalists.

Social Media Management Guided Tours Historical Contextualization Public Speaking

Support for Biografilm Festival

I Wonder Pictures

Apr 2015 - Present (10 years 1 month)

Supported programming office managers and performed general secretarial duties. Managed material submission, film viewing, archiving, communication content assistance, and international guest management.

Guest Management Film Festival Operations

Education

Degrees, certifications, and relevant coursework

Talent Garden Innovation School

Master in Digital Marketing, Digital Marketing

Utilized key digital communication and marketing channels. Applied specific tools and best practices following strategic analysis and evaluation of briefs. Implemented methodologies and frameworks to analyze campaign results and optimize them.

Università di Bologna Alma Mater Studiorum

Laurea Magistrale in Cinema, Televisione e Produzione Multimediale, Cinema, Televisione e Produzione Multimediale

Grade: 106/110

Studied advanced topics in cinema, television, and multimedia production. Focused on theoretical and practical aspects of media creation and analysis.