
Fiona Yang
@fionayang
I source, launch, and scale consumer products for U.S. DTC brands from China.
What I'm looking for
I've led five U.S.-market DTC projects at Glimmer Hut Inc., taking 22 consumer products across four categories from market validation and brand positioning through sourcing, production, fulfillment, and iteration.
I work directly with Chinese manufacturers on supplier qualification, sampling, quotations, MOQs, payment terms, packaging, quality inspections, landed costs, freight, customs clearance, and warehouse delivery. Four projects achieved first orders within two weeks, while RGX and WWC generated more than US$180K in GMV.
Before Glimmer Hut, I helped build Aunt Kathy Childcare Centers from one location to three, managing brand growth, customer acquisition, sales operations, and end-to-end procurement for three facilities. I also led a 50+ person cross-functional team and supported more than RMB 20M in revenue and 1,000+ enrollments.
I'm a Mandarin, English, and Cantonese-speaking China–U.S. operator who uses AI agents and Codex to create repeatable sourcing workflows, from supplier research and quote comparison to milestone tracking and follow-up.
Experience
Work history, roles, and key accomplishments
Cross-Border Product Sourcing & Brand Operations Lead
Glimmer Hut Inc.
Sep 2023 - Present (3 years)
Led 5 U.S.-market projects and 22 consumer products across 4 categories from market validation through sourcing, production, sales, and fulfillment. Coordinated supplier quality, landed costs, and delivery, generating over US$190K in cumulative GMV.
Director of Brand Operations & Business Growth
Aunt Kathy Childcare Centers
Apr 2018 - Aug 2023 (5 years 4 months)
Built the brand from inception, scaling from one to three locations and managing end-to-end sourcing and procurement for facility equipment and supplies. Generated over RMB 20M in revenue and secured 1,000+ enrollments over 5 years.
Academic Operations Manager
ABIE International English
May 2016 - Apr 2018 (1 year 11 months)
Managed 10+ full-time and 200+ part-time international instructors, covering onboarding, scheduling, training, and service quality. Worked with 2,000+ customers in English and Chinese, resolving issues and supporting renewals.
Executive Assistant to CEO / Commercial Project Manager
Liulin Business School
Jan 2014 - May 2016 (2 years 4 months)
Served as cross-regional coordination lead between Hong Kong and Mainland China, using Mandarin, English, and Cantonese. Developed executive-education clients into financial-product opportunities and delivered 62 business-development events.
Teaching Assistant
Perfect Language Training School
Jun 2012 - Dec 2013 (1 year 6 months)
Supported foreign instructors with course preparation and delivery while serving as a bilingual communication bridge among instructors, learners, and internal teams.
Education
Degrees, certifications, and relevant coursework
Chengdu Institute, Sichuan International Studies University
Bachelor of Arts, English
2008 - 2012
Pursued a Bachelor of Arts in English with a concentration in International Logistics, developing strong language and cross-cultural communication skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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