Open to opportunities

Filipe Carvalho

@filipecarvalho

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CRM and digital marketing specialist driving automation, growth, and user-focused web experiences.

Brazil

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What I'm looking for

I seek roles where I can lead CRM and automation efforts, optimize digital funnels, collaborate across teams, and deliver measurable growth in a data-driven, product-focused environment.

I am a CRM and digital marketing specialist with hands-on experience leading digital transformations, implementing GoHighLevel and other automation platforms, and improving customer journeys to boost conversion and reputation. I have led marketing teams, managed WordPress sites, and executed paid traffic strategies across Meta and Google to generate consistent leads and optimize funnel performance.

I combine technical proficiency (GHL, Salesforce, ActiveCampaign, Make, Zapier) with creative tools (Adobe Suite, Canva, Elementor) and strong operational sense to standardize processes, improve cross-department collaboration, and deliver measurable business results. I am pursuing an Information Systems degree while continuing client-facing web and digital projects.

Experience

Work history, roles, and key accomplishments

Current

Web Designer

Current

Boogies Travel Agency

Jan 2023 - Present (3 years 2 months)

Created and managed the company website, curated travel itineraries, and integrated cruise booking portals to deliver a seamless user experience aligned with sales goals.

WordPress Web Design Content Management UX Elementor HTML CSS

Head of Digital

Lifestyle Vacation Clubs

Jan 2022 - Jan 2025 (3 years)

Led the full digital transformation of Xentrillion LLC travel brands, implementing GoHighLevel CRM and automated workflows to standardize sales processes and improve customer journey visibility.

GoHighLevel CRM Implementation Marketing Automation WordPress Customer Journey Mapping Elementor

Paid Traffic Specialist

Transmundi Travels

Jan 2022 - Dec 2022 (11 months)

Managed paid traffic across Meta and Google Ads to drive consistent lead generation, optimizing campaigns to improve CPL and ROAS through daily monitoring and KPI analysis.

Google Ads Meta Ads Campaign Optimization performance reporting A B Testing

Head of Marketing

Wyndham Hotels & Resorts

Jan 2020 - Jan 2022 (2 years)

Repositioned marketing as a strategic function, modernized brand communications, integrated marketing with sales and operations, and led digitalization and revenue-support initiatives during the pandemic.

Marketing Strategy Brand Management Digitalization Event Marketing Stakeholder Management