Filipe Carvalho
@filipecarvalho
CRM and digital marketing specialist driving automation, growth, and user-focused web experiences.
What I'm looking for
I am a CRM and digital marketing specialist with hands-on experience leading digital transformations, implementing GoHighLevel and other automation platforms, and improving customer journeys to boost conversion and reputation. I have led marketing teams, managed WordPress sites, and executed paid traffic strategies across Meta and Google to generate consistent leads and optimize funnel performance.
I combine technical proficiency (GHL, Salesforce, ActiveCampaign, Make, Zapier) with creative tools (Adobe Suite, Canva, Elementor) and strong operational sense to standardize processes, improve cross-department collaboration, and deliver measurable business results. I am pursuing an Information Systems degree while continuing client-facing web and digital projects.
Experience
Work history, roles, and key accomplishments
Web Designer
Boogies Travel Agency
Jan 2023 - Present (3 years 2 months)
Created and managed the company website, curated travel itineraries, and integrated cruise booking portals to deliver a seamless user experience aligned with sales goals.
Head of Digital
Lifestyle Vacation Clubs
Jan 2022 - Jan 2025 (3 years)
Led the full digital transformation of Xentrillion LLC travel brands, implementing GoHighLevel CRM and automated workflows to standardize sales processes and improve customer journey visibility.
Paid Traffic Specialist
Transmundi Travels
Jan 2022 - Dec 2022 (11 months)
Managed paid traffic across Meta and Google Ads to drive consistent lead generation, optimizing campaigns to improve CPL and ROAS through daily monitoring and KPI analysis.
Repositioned marketing as a strategic function, modernized brand communications, integrated marketing with sales and operations, and led digitalization and revenue-support initiatives during the pandemic.
Education
Degrees, certifications, and relevant coursework
Universidade Federal do Estado do Rio de Janeiro
Bachelor's Degree, Information Systems
2022 -
Pursuing a Bachelor's degree in Information Systems with coursework in IT and systems development.
FAESA
Bachelor's Degree, Advertising
2008 - 2013
Completed a Bachelor's degree in Advertising, focusing on advertising principles and communication strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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