Manoella Fortes Fiebig

Led SEO/GEO technical strategy and Google Ads campaigns for accounts with over R$ 1 million in media investment. Increased organic traffic by 350% and restructured paid media strategy to boost e-commerce revenue by 180% in one month.

Led Google Ads and SEO strategies for clients across multiple industries, managing over R$ 10 million in media investment. Built pre-launch campaigns that sold 30% of units before official launch and launched websites with 100% Google Web Vitals approval.

Created and executed SEO and Google Ads strategies, managing over R$ 5 million in media investment. Unified SEO and Google Ads into an integrated strategy, generating 4,000+ leads per month and turning organic acquisition into the main lead source.

Led paid media strategy for Kuhn, increasing agricultural machinery sales by 245%, and built technical SEO strategy for Kozma Medicina Diagnóstica, increasing organic traffic by 430%. Planned, executed, and optimized Google Ads campaigns for lead generation.

Supported growth initiatives with a focus on Google Ads and SEO, contributing to client performance improvements.

Led the rebranding of a media company with over 50 years of history, increasing digital revenue and opening new paid acquisition channels. Planned and executed digital marketing strategies for newspapers, radio stations, and a news portal.

Planned, executed, and optimized paid media campaigns on Google Ads and Meta Ads for clients across various industries. Produced performance reports and campaign analyses to continuously monitor results.

Post-doctoral research in Artificial Intelligence, supported by a Swiss Government Excellence Scholarship.

PhD in Communication and Media Studies, with a thesis on Automation in Journalism and the Mathematical Theory of Journalism.

Master's degree in Communication and Media Studies, with a CAPES scholarship and research at the Click – Communication and Cyberculture group.

Introduction to Claude certification.

Google Analytics Certification.

Bachelor's degree in Journalism, with a UFSM scholarship.