Ernando Bressan

- Manage a multidisciplinary team of 15+ professionals, driving stronger ownership, collaboration and execution across Growth-related areas
- Lead H2 Group’s end-to-end Growth strategy across Performance Media, Organic, Promotions, Creative
- Led the go-to-market and acquisition strategy for the H2bet iOS app launch and orchestrated the integrated World Cup marketing strategy, aligning Brand, Orga

Managed an €80M annual marketing budget across all performance channels, including Programmatic, Google Ads, Meta, TikTok, and more. Scaled Betano's new app from 0 to 4M downloads in 6 months, reaching ~700K Daily Active Users.

- Managed an €XXM annual marketing budget across all performance channels, including Programmatic (DV360), Google Ads, Meta, TikTok, Kwai, Reddit, X/Twitter, and additional niche networks app networks (Liftoff)
- Scaled Betano’s new app from 0 to 4M downloads in 6 months, reaching ~700K Daily Active Users, driven by performance-led acquisition strategies.
- Reduced Paid Social CPA by ~45% and i

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers (KA and MM) to optimize their activity on the platform and build meaningful connections that help drive behavior change.

Responsible for the strategy and all the execution of the Growth and Martech teams reporting directly to the BTG Pactual's CMO, in this journey I saw up close and participated in the transformation of an investment bank into a full-service bank (BTG+), looking at this disciplines for the brands of Banking, Asset Brokerage, Digital Assets (Crypto), SME, SMEs and Startups

Conceptualization, structuring and organization of a new Analytics/Data area for Marketing. Direct management of the multidisciplinary team of more than 10 people with and direct report to the CMO of the bank. At Itaú, the process that the team had the most impact was the construction of the entire customer data layer in partnership with the Digital Analytics team. in addition to participating in

Restructuring of the entire analytics and strategy area, division between specific areas (DataPrep, DataViz and DataConsultant). Direct management of the medium/large multidisciplinary team. Structured projects focused on building Data Lake and Marketing Repositories. Direct report to the global C-Level in the US and to the COO of Brazil.

Clients: Google, VIVO, Cielo, Casas Bahia, Pontofrio, Audi

Focus of the operation on Analytcs, Media and SEO deliveries, from strategy to final report. Meetings and direct contact with clients. Direct report to the agency's COO.

Clients: BRF (Sadia, Perdigão).

Tools/Skills. GA360, GTM2.0, Adobe Analytics, Search Console, SEMrush, SuperMetrics, MOZ, Tableau.

Qualify the student to plan and manage a SEO plan focusing on increasing the visibility of website in search engines to enhance and attract new visitors and business relationships.

More info:
http://bit.ly/curso-seo-senac-abril-prof-ernando

Studies and reporting all focused on user acquisition and conversion (Media/Organic) Meetings, presentations and direct contact with customers.

Clients: Santander (Webmotors and Webcasas)

Tools/Skills. GA360, GTM2.0, Adobe Analytics, Search Console, SEMrush, SuperMetrics, MOZ, Screaming Frog.

Development of reports and studies focused on traffic acquisition through media campaigns, SEO strategies and social sentiment analysis.

Clients: McDonald's Brazil, Terra Networks, Reebok, Olympikus, C&A, Consul, Brastemp and Guaraná Antártica

Tools/Skills. Google Analytics, GTM, Adobe Omniture, Search Console. SEMrush, SuperMetrics, Radian6.

Analyze customer metrics along with website metrics, navigation and product consumption in the insurance company.

Tools/Skills. R, WebTrends, Urchin and Google Analytics and PHP, JS and Coldfusion.

CMS updating, page development, email marketing and institutional campaigns.
Tools/Skills: CSS, HTML, Dreamweaver, Flash and Action Script and JS.

Completed a course in Search Engine Optimization at Richmond College in 2011.

Studied Technology and Digital Marketing, focusing on the intersection of technology and marketing strategies.

Pursued studies in technology and digital marketing, building foundational knowledge in the field.

Completed a Technical College program in Web Development at Impacta Tecnologia in 2005.