Looking for a job

fernando bello

@fernandobello

Message

I build AI-powered product and operations systems that drive measurable growth.

United States

Message

What I'm looking for

I'm looking to lead product and operations work where I can ship AI-enabled products, scale consumer or platform experiences, build strong teams, and turn data, automation, and strategy into measurable growth.

I've led product and operations at Smart Age Solutions, RedPocket Mobile, iFood, OLX, and L'Oréal, building consumer platforms, data products, and AI-enabled workflows that deliver measurable commercial results. I ship Agentic AI in production, from real-time ads monitoring and voice agents to lead-generation tools and automated outreach.

I've increased checkout conversion by 46%, cut fraud loss by 86.53%, grew a cashback platform's user base by 1,000%, and raised Kiehl's email marketing sales by 1,300%. I work hands-on across SQL, data warehouses, APIs, UX, and launch execution while building teams, coaching PMs, and turning strategy into scalable operations.

Experience

Work history, roles, and key accomplishments

Current

Director of Product & Operations

Current

Smart Age Solutions

Apr 2025 - Present (1 year 6 months)

Leading product and operations, shipping Agentic AI integrations and AI voice agents, and driving business growth with 20%+ revenue increase and 90% client retention.

Agentic AI Google Ads Meta Ads CloudTalk Google Maps Places API HubSpot Jira Looker AWS OKRs KPIs Data Visualization

Director of Product Management

RedPocket Mobile

Aug 2023 - Apr 2025 (1 year 8 months)

Led AI chatbot development with Google Cloud, built data warehouse and BI stack, and shipped unified checkout that lifted conversion 46% and improved app store rating from 1.6 to 4.4.

AI Chatbots Google Cloud Platform BigQuery Looker Tableau Domo MySQL PostgreSQL SQL Data Warehouse BIツール Conversion Rate Optimization CRM UX QA Data Science Design Systems

Group Product Manager

iFood

Mar 2021 - Mar 2023 (2 years)

Led two squads and three PMs across financial, payments, retail, and partners tribes, built a retail-pickers platform from monolith to microservices, and designed an anti-fraud rule that cut money loss by 86.53%.

Product Management Squad Leadership Microservices Anti Fraud Analytics OKRs Partner Analytics

General Manager (CPO)

Smart Age Solutions

May 2017 - Mar 2021 (3 years 10 months)

Ran Brazil office, reported to CEO in NY, led hiring and operations, and cut website launch time by 85% while growing website deliveries by 130%.

General Management Hiring Human Resources Finance Magento CMS POS ERP APIs Operations

Product Manager

Lemoney

Oct 2016 - May 2017 (7 months)

Drove affiliates pricing, CRM KPIs, and roadmap for a cashback platform, achieving over 1000% user base growth in five months.

Product Management Affiliate CRM KPIs Roadmapping Cashback

Product Owner

OLX

Jul 2014 - Sep 2016 (2 years 2 months)

Owned product strategy, P&L, and CRM for a large classifieds marketplace, optimizing campaigns through CTR/CPC/CPL/ROI and using SQL-driven insights.

Product Strategy P&L CRM Campaign Optimization SQL Usability Studies A B Testing

Senior Online Marketing Analyst

L'Oréal Outsourcer

Feb 2013 - Feb 2014 (1 year)

Performed email database analysis and segmentation for Kiehl's and Lancôme e-commerce, and monitored competitive pricing, achieving a 1300% increase in Kiehl's email marketing sales.

Email Marketing Segmentation Ecommerce Competitive Analysis Database Analysis