Open to opportunities

Fernanda marquez de la mora

@fernandamarquezdelam

Marketing communications leader at Aeroméxico who developed award-winning campaigns, including one that achieved a 35.3x advertising ROI.

United Kingdom

Message

At Aeromexico, I developed integrated marketing communications campaigns, including 2023’s Esto es Volar, which achieved a 35.3x advertising return on investment. My work has also included campaigns that strengthened brand awareness and celebrated the airline’s identity.

I worked across international markets, aligning global brand frameworks with local needs and collaborating with partners such as Delta Air Lines and SkyTeam. I also coordinated digital content and promotions across eight storefronts and languages, using A/B testing to improve campaign content and conversion performance.

Earlier, at Dentalia, I managed acquisition campaigns for patients from the US and Canada and developed bilingual materials. My campaigns have received recognition including Gold at Cannes Lions, a Wood Pencil at D&AD, and awards from Ciclope Awards and The One Show.

Experience

Work history, roles, and key accomplishments

Brand Building Leader

Aeromexico

Jan 2020 - Jun 2025 (5 years 5 months)

Developed and led integrated annual marketing communications plans, managing 10+ brand-building campaigns across paid, earned, and owned channels. Orchestrated crisis communications during COVID-19 and led creative development with cross-functional teams.

Integrated Marketing Brand Strategy Campaign Management Paid Media Social Media Influencer Marketing Email Marketing Creative Development Crisis Communications Stakeholder Management Budget Management Data Analysis Kantar TikTok ROI Optimization

Brand International Leader

Aeromexico

Jan 2017 - Jan 2020 (3 years)

Designed and executed B2B and B2C marketing campaigns across international markets, aligning global brand frameworks with local dynamics. Managed strategic alliances with partners like Delta Air Lines and SkyTeam, and led market-entry strategies.

B2B Marketing B2C Marketing International Marketing Strategic Alliances Stakeholder Management Market Entry Strategy Campaign Performance Analysis Data Analysis Partnership Management

E-Commerce Coordinator

Aeromexico

Mar 2015 - Jan 2017 (1 year 10 months)

Coordinated digital content and promotional campaigns across 8 international storefronts in 8 languages. Collaborated with design teams on landing pages, applied A/B testing, and analyzed website traffic to improve content strategy.

Ecommerce Digital Content A B Testing Web Analytics Landing Page Optimization Content Strategy International Marketing Data Analysis

Medical Tourism Coordinator

Dentalia

Apr 2013 - Feb 2015 (1 year 10 months)

Managed lower-funnel acquisition campaigns targeting patients from the US and Canada, contributing to growth in cross-border patient pipeline. Developed bilingual content and coordinated service provider relationships.

Acquisition Marketing Bilingual Content Patient Journey service provider management Cross Border Marketing Campaign Management