Felix Lara

Founded and led a construction, remodeling, and maintenance business, overseeing daily operations, budgeting, client acquisition, and on-site execution. Developed and implemented digital marketing strategies that grew social engagement using motivational storytelling and community-driven content.

Managed construction administration including billing, accounting via QuickBooks Online, payroll, cost accounting, and budget reduction initiatives. Developed bid packages and proposal workflows, coordinated contract documentation, tracked schedules and permits, and ensured timely project start and completion.

Acquired, cultivated, and managed a client base for vacation rental properties while overseeing rental operations and staff scheduling for turnovers. Created and executed advertising campaigns (referrals, monthly specials, discounts, promotions), improved tracking through software automation, and implemented new spreadsheets and lease agreements to streamline administration.

Generated leads and converted buyers and sellers through inbound call queues, customer inquiries, and scripted outreach. Managed client expectations and directed communications between agents and sellers while preventing overbooking and maintaining accurate records across 5 regional areas.

Directed regional operations and supervised teams while delivering projects against scope, budget, schedule, and customer expectations. Monitored risks and scope creep, escalated issues impacting operations, tracked project progress, and acted on client feedback.

Led long-term company strategy and day-to-day management, including execution of long- and short-term plans. Identified sales opportunities in Mexico’s maquiladora industry, developed annual budgets and sales plans, and produced 5-year business and strategic plans for the territory and region.

Provided marketing department leadership, delivering client acquisition initiatives through multi-disciplinary teams aligned to organizational strategy. Managed departmental operating budget, drove short- and long-term marketing plans, and used measurement to adjust strategy based on market and competitive conditions.

Provided business operations leadership for 7 employees in clinical medical operations with annual revenue of $700K. Turned around an underperforming business by streamlining operations and cutting costs, while improving billing workflows using QuickBooks, collections follow-up, HIPAA compliance, and inventory/procurement controls.

Oversaw urgent care startup operations from conception through implementation, managing 7 clinic personnel and annual revenue of $400K. Recruited clinicians, led community outreach campaigns using local media, managed insurance claims and billing/account statements, and ensured compliance with medical healthcare standards.

Directed marketing for a home healthcare business, providing turnaround leadership for a startup with annual revenue of $1MM and serving as business director, marketing strategist, and public relations lead. Increased referral growth and profitability through media strategies, including a 2-year radio show that increased the referral base by 50%, and managed a $50K annual budget while building an

Coordinated day-to-day machining operations resources to run to program schedules, budget, and environmental requirements. Improved operational efficiency and profitability by researching equipment effectiveness, recommending changes, tracking productivity vs. run rate, and partnering with Quality on corrective actions.

Studied Business Administration and Management at the University of Texas Pan American in Edinburg, Texas.

Attended Sharyland High School in Mission, Texas.