Felipe Castañeda Diaz

I’m a Digital Marketing and Media Leader with 8+ years of experience developing and executing regional marketing strategies across Latin America.

Throughout my career, I have worked across digital media, performance marketing, lead generation, brand building, influencer marketing, and cross-functional project management. In my most recent role as Digital Media Supervisor – LATAM, I led digital media strategy across Argentina, Colombia, Ecuador, and Peru, managing more than $1M in annual media investment across Google and Meta while leading a team and working closely with an external media agency.

A significant part of my experience has been focused on connecting marketing strategy with measurable business outcomes. I have led regional lead-generation programs that generated 80,000+ leads annually, determined media investment priorities across markets, supervised landing page initiatives, and translated campaign and market performance into actionable recommendations for senior stakeholders.

I also have extensive experience managing agencies, coordinating local and regional teams, aligning stakeholders across different markets, and building consistency between regional strategy and local execution. My background includes influencer and creator partnerships, integrated marketing, digital analytics, and performance reporting.

Beyond media and marketing, I enjoy working on complex cross-functional initiatives. I recently served as PMO for a seven-country acquisition project involving Marketing, Sales, Legal, and IT, contributing to a 50% increase in new entrepreneurs joining the brand.

I’m particularly interested in remote opportunities where I can combine strategic thinking, digital marketing expertise, performance media, regional leadership, and data-driven decision-making. I’m especially drawn to roles such as Digital Marketing Manager, Performance Marketing Lead, Paid Media Manager, Regional Marketing Manager, Growth Marketing Manager, and other senior marketing positions where I can have meaningful ownership of strategy and business results.

I’m fluent in English and Spanish and enjoy working with international, multicultural teams.