FC

Open to opportunities

Felice Chan

@felicechan

Content marketer and founder specializing in digital storytelling, SEO, and AI-informed content strategies.

What I'm looking for

I seek roles where I can blend content strategy, product-minded marketing, and analytics—preferably in collaborative, growth-oriented teams exploring SEO and AI-driven content.

I am a content marketer and founder with hands-on experience building products, leading growth, and crafting analytics-informed narratives that scale. I combine creative storytelling with data-driven optimization to improve discoverability and engagement.

As Founder & Product Lead of a women-only social app, I took a concept through closed beta, defined the product roadmap, data architecture, and go-to-market strategy, growing to 600+ beta users and 2,000+ organic followers in five months without paid marketing.

Across freelance and agency roles I developed web copy, social content, SEO-driven blog posts, and client-facing strategies while maintaining strong client relationships and delivering under tight deadlines. At Lea Marketing I directed CRM and service operations for 130+ B2B clients, improved backend workflows to cut billing delays by 40%, and led cross-functional collaboration between clients, engineers, and executives.

I am passionate about emerging AI trends and AEO’s impact on content discovery, and I leverage tools like WordPress, Google Analytics, Figma, Notion, and Airtable to execute practical, measurable content strategies.

Experience

Work history, roles, and key accomplishments

TA

Current

Founder & Product Lead

Current

The Women-Only App

Jan 2024 - Present (2 years 5 months)

Built and launched a social platform from concept to closed beta, growing to 600+ beta users and 2,000+ organic followers in 5 months while leading product roadmap, data architecture, and go-to-market execution.

Product Management Go To Market Data Architecture Content Strategy Social Media User Research

VC

Current

Freelance Content Strategist

Current

Various Clients

Jan 2023 - Present (3 years 5 months)

Developed website, blog, and social content for early-stage startups, implemented SEO keyword research and content calendars, and managed client relationships to deliver on tight deadlines.

Content Strategy SEO Copywriting Editorial Client Management CMS Proofreading UX Writing

LI

Marketing & Client Strategy Lead

Lea Marketing Inc.

Jan 2018 - Jan 2024 (6 years)

Directed CRM and service operations for 130+ recurring B2B clients, led cross-functional strategy, and reduced billing delays by 40% through backend workflow improvements to improve retention and service delivery.

CRM Client Strategy Operations Process Improvement Stakeholder Management Client Success Analytics

Education

Degrees, certifications, and relevant coursework

CB

Crowell School of Business

Bachelor of Science, Business Management

Grade: Magna Cum Laude

Completed a B.S. in Business Management with magna cum laude honors, focusing on business management coursework and practical applications.

GG

Goethe-Institut Göttingen

German Language Studies

Attended language and cultural programs at the Goethe-Institut in Göttingen to improve German language proficiency.

Tech stack

Software and tools used professionally

Gmail

Google Analytics

Figma

WordPress

Canva

Airtable

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Availability

Open to opportunities

Location

Germany

Authorized to work in

Job categories

Content Marketer Content Strategist Product Lead Brand Strategist Marketing Operations SEO Specialist UX Writer Social Media Manager Founder Startup Operator Content Marketing Manager Content Marketing

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