Open to opportunities

Felice Chan

@felicechan

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Content marketer and founder specializing in digital storytelling, SEO, and AI-informed content strategies.

Germany

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What I'm looking for

I seek roles where I can blend content strategy, product-minded marketing, and analytics—preferably in collaborative, growth-oriented teams exploring SEO and AI-driven content.

I am a content marketer and founder with hands-on experience building products, leading growth, and crafting analytics-informed narratives that scale. I combine creative storytelling with data-driven optimization to improve discoverability and engagement.

As Founder & Product Lead of a women-only social app, I took a concept through closed beta, defined the product roadmap, data architecture, and go-to-market strategy, growing to 600+ beta users and 2,000+ organic followers in five months without paid marketing.

Across freelance and agency roles I developed web copy, social content, SEO-driven blog posts, and client-facing strategies while maintaining strong client relationships and delivering under tight deadlines. At Lea Marketing I directed CRM and service operations for 130+ B2B clients, improved backend workflows to cut billing delays by 40%, and led cross-functional collaboration between clients, engineers, and executives.

I am passionate about emerging AI trends and AEO’s impact on content discovery, and I leverage tools like WordPress, Google Analytics, Figma, Notion, and Airtable to execute practical, measurable content strategies.

Experience

Work history, roles, and key accomplishments

Current

Founder & Product Lead

Current

The Women-Only App

Jan 2024 - Present (1 year 9 months)

Built and launched a social platform from concept to closed beta, growing to 600+ beta users and 2,000+ organic followers in 5 months while leading product roadmap, data architecture, and go-to-market execution.

Product Management Go To Market Data Architecture Content Strategy Social Media User Research

Current

Freelance Content Strategist

Current

Various Clients

Jan 2023 - Present (2 years 9 months)

Developed website, blog, and social content for early-stage startups, implemented SEO keyword research and content calendars, and managed client relationships to deliver on tight deadlines.

Content Strategy SEO Copywriting Editorial Client Management CMS Proofreading UX Writing

Marketing & Client Strategy Lead

Lea Marketing Inc.

Jan 2018 - Jan 2024 (6 years)

Directed CRM and service operations for 130+ recurring B2B clients, led cross-functional strategy, and reduced billing delays by 40% through backend workflow improvements to improve retention and service delivery.