Open to opportunities

Rocio Berardo

@rocioberardo

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Digital marketing and SEO specialist with a focus on international audiences.

Germany

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a digital marketing and SEO specialist currently pursuing a Master’s in Political Economy of European Integration in Berlin. With a strong background in International Relations, I have developed effective digital strategies tailored for international audiences and multilingual platforms. My experience includes content strategy, SEO, and digital project management, allowing me to deliver impactful results in various projects.

Throughout my career, I have honed my skills in keyword research, on-page and off-page SEO, technical audits, and performance reporting. I have successfully created SEO-driven web content and growth strategies for B2B clients, utilizing tools such as Ahrefs, Semrush, and Google Analytics. My ability to manage cross-functional teams and coordinate marketing campaigns has been instrumental in achieving project goals and enhancing client satisfaction.

In addition to my technical skills, I am passionate about content creation and optimization, ensuring that all materials resonate with target audiences. My commitment to continuous learning and adaptation in the fast-paced digital landscape drives my professional growth and success.

Experience

Work history, roles, and key accomplishments

Current

SEO & Content Specialist

Current

Turian

Jan 2024 - Present (1 year 6 months)

Developed web content strategies to support SEO and growth goals, performing on-page and off-page SEO. Monitored Google Analytics for issue resolution and researched blog topics, building outlines for writers. Generated content using AI tools and published via CMS platforms.

SEO Content Strategy On Page SEO Off Page SEO Google Analytics Ahrefs Content Writing AI Tools CMS

Content Specialist

Graphite

Jan 2023 - Jan 2024 (1 year)

Created SEO-driven web content and growth strategies for B2B clients, supporting content creation and optimization across multiple websites. Maintained marketing calendars and published blog posts via CMS platforms. Utilized AI tools for content generation, refining for a natural and human tone.

SEO Content Creation B2B Marketing CMS AI Tools Marketing Calendar Webflow

Product Owner

Empire Pixel

Jan 2022 - Jan 2023 (1 year)

Led cross-functional teams of 10+ people, collaborating closely with design, marketing, and development teams. Managed backlog prioritization, project timelines, and sprint planning using Scrum methodologies. Facilitated daily Scrum calls and coordinated marketing campaigns for IT and automotive clients.

Product Ownership Scrum Agile Methodologies Project Management Sprint Planning Jira Confluence Marketing Campaigns

Administrative Assistant

Club Pilates Rosario

Jan 2019 - Jan 2022 (3 years)

Coordinated class schedules with instructors and clients, managing payments, invoices, and payroll for staff. Oversaw social media communications and content creation, handling phone inquiries. Supervised a team of front-desk secretaries.

Administrative Support Scheduling Payroll Management Invoicing Social Media Management Content Creation Customer Service

Assistant to the Sales Team Leader

Empire Pixel

Jan 2021 - Jan 2022 (1 year)

Managed lead generation through calls and emails, providing customer support and lead follow-up. Wrote email marketing copy and blog/website content, supervising goal completion across the sales team. Handled translations (English–Spanish) for content and communications.

Lead Management Customer Support Email Marketing Content Writing Sales Team Supervision Translation Sales CRM

Content, Social Media and Podcast Manager

Group of Studies of the European Union

Jan 2018 - Jan 2023 (5 years)

Conducted academic research and co-authored university publications. Managed Instagram and Twitter accounts, including copy and visuals, and scripted, organized, and co-produced podcast episodes. Planned and maintained social media and podcast calendars.

Research Content Management Social Media Management Podcast Production Instagram Twitter Copywriting Publications

Education

Degrees, certifications, and relevant coursework

Hochschule für Wirtschaft und Recht Berlin

Master's Degree, Political Economy of European Integration

Currently pursuing a Master’s in Political Economy of European Integration in Berlin. This program focuses on the economic and political dynamics within the European Union.

Universidad Abierta Interamericana

Bachelor's Degree, International Relations

Completed a Bachelor's Degree in International Relations. The curriculum provided a comprehensive understanding of global political, economic, and social issues.

National University of Rosario

Associate's Degree, International Relations

Obtained an Associate's Degree in International Relations. This foundational program covered key aspects of international affairs and global governance.