Neha User

I’m a content marketing strategist with 10+ years of experience driving brand growth, digital campaigns, and revenue outcomes for global retail and B2B clients. I build end-to-end content strategies—from SEO-optimized web copy and performance advertising to email marketing and PR—so the story lands and converts.

In my recent role in brand management, I led content and brand strategy for a portfolio of 10 clients, delivering website copy, social assets, case studies, press releases, and email campaigns. For Duradero, I helped build and launch a Shopify e-commerce platform and performance ad campaigns, then paired them with retention-focused email sequences—driving a 127% year-over-year revenue increase, a 222% lift in daily sales, and measurable engagement actions. I also orchestrated LinkedIn launches and quarterly content calendars, released high-profile case studies for thought leadership, and mentored writers and designers on SEO best practices and conversion-focused copywriting.

Previously, I directed company-wide rebranding and produced refreshed messaging plus full website builds with UI/UX wireframes and SEO-optimized copy. I developed case studies and lead-generation email sequences to strengthen pipeline quality, and I wrote and produced podcast scripts while securing webinar collaborations, awards submissions, and sponsorship opportunities.

Earlier, I owned content calendars across channels, coordinated with PR agencies and ad-tech partners, and authored executive speeches, interview briefs, presentations, and press releases that earned coverage in national publications. Alongside partner teams in sales, design, and web, I ensured consistent brand voice across touchpoints—and I’ve sustained this approach through freelance work spanning fashion, blockchain, health, education, and architecture.