Batool Fayaz

I’m a content strategist and brand marketer with 3+ years of experience driving brand growth across SaaS, hospitality, and consumer lifestyle brands. I combine strategic content planning with hands-on execution to strengthen brand presence, improve engagement, and support measurable growth goals.

In my current Branding & Marketing role at the Founder’s Office at Dreamspan, I manage integrated campaigns across content, social media, PR, and brand communications, reporting directly to the founder. I developed and executed foundational brand guidelines, content strategy, and PR outreach from scratch—and established a consistent brand presence across digital platforms within two weeks.

Previously at KoinX, I researched and wrote SEO-optimized content in a highly regulated, technical niche, maintaining high accuracy standards. I drove a 28% increase in organic visibility by building strategies aligned with editorial guidelines and brand voice.

From Offlimits Coffee & Homes to 30 Sundays, I’ve led full-scale content calendars, editorial operations, and content audits that improved performance at scale—delivering a 25% increase in organic traffic and an 18% improvement in user engagement. I’m also a published author with a sharp editorial eye, and I enjoy translating complex ideas into accessible, on-brand storytelling while coordinating cross-functional teams from ideation to execution.