Cibi User

I am a content marketing strategist with over 5 years of experience in B2B and D2C sectors. My expertise lies in simplifying complex ideas and driving digital transformation through effective content campaigns. I have a proven track record of aligning messaging with medium, whether it’s through landing pages, executive blogs, or paid ads. My focus is on building platform-aware strategies that not only meet performance goals but also maintain clarity and brand voice.

At Zoho, I developed and executed a regional content strategy that improved lead engagement and decision-stage relevance across North America, APAC, and MENA. I have created and managed thought leadership content, collaborating with subject matter experts to translate complex technology topics into engaging narratives. My efforts in SEO-optimized content development have resulted in significant reductions in cost per lead and substantial uplifts in conversion rates. I thrive on storytelling and editorial planning, ensuring that the content I produce resonates with target audiences and drives measurable results.