Open to opportunities

Stefano Marcello

@stefanomarcello

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Results-driven professional with expertise in user acquisition and gamification.

Indonesia

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What I'm looking for

I am looking for opportunities that foster innovation, collaboration, and growth, where I can leverage my skills in user acquisition and gamification to drive impactful results.

I am a results-driven professional with over 5 years of experience in user acquisition, growth, and gamification. My career has been marked by a commitment to leading cross-functional teams and launching engaging gamified products that enhance user engagement, retention, and monetization. I thrive in collaborative environments, working closely with product, brand, and regional teams to deliver scalable, user-focused solutions.

During my tenure at PT Tokopedia, I successfully managed multiple campaigns that significantly increased user growth and engagement. Notably, I launched the 'Traktiran Pengguna Baru' campaign, which resulted in an 80% increase in new buyers. My role involved overseeing the end-to-end execution of campaigns, coordinating with various teams, and ensuring flawless delivery in a fast-paced environment. I also developed monetization packages that increased revenue by 30% and improved user retention rates across gamification products.

As a Lead Sales and Marketing professional, I focused on enhancing user engagement through strategic gamification and brand partnerships. My efforts led to a 20% increase in gamification revenue and a significant boost in daily active users. I am passionate about utilizing data analysis and market research to guide product development and campaign strategies, ensuring continuous improvement and success in my projects.

Experience

Work history, roles, and key accomplishments

User Growth Strategist

PT Tokopedia

Apr 2024 - Present (1 year 2 months)

Worked closely with Product and TikTok teams to design and execute continuous A/B testing and experimentation across various gamification modules, aiming to identify the most effective formats for driving user engagement and maximizing ROI. Supported the planning and execution of TikTok's voucher and promo experiments across multiple Southeast Asian markets, including Indonesia, Philippines, and V

A B Testing Experimentation Gamification User Engagement ROI Vouchers Market Analysis

Lead Sales and Marketing

PT Tokopedia

Jul 2022 - Present (2 years 11 months)

Led two teams managing separate gamification products, focusing on enhancing user engagement and driving monetization to increase revenue. Collaborated with cross-functional teams to improve product features and streamline workflows, boosting revenue through strategic gamification and brand partnerships.

Team Leadership Gamification User Engagement Monetization Revenue Brand Partnerships Market Research Data Analysis

Senior Associate Sales and Marketing

PT Tokopedia

Jan 2022 - Present (3 years 5 months)

Managed three different gamification modules with a focus on monetization and user engagement, working closely with brand teams to align campaign goals. Launched three new games: "Kuis Tokopedia," "Quest Tokopedia," and "Panen Telur," creating a new monetization module that increased gamification revenue by 30%.

Gamification Monetization User Engagement Budgeting Campaign Planning Data Analysis Strategic Planning

Associate Sales and Marketing

PT Tokopedia

Aug 2020 - Present (4 years 10 months)

Managed all operations for three key projects, ensuring error-free execution and handling the end-to-end execution process. Launched the "Traktiran Pengguna Baru" campaign, increasing new buyers by over 80% and contributing 20% to overall new buyer acquisition. Launched the gamification module "TapTap Kotak," acquiring 3 million daily active players and developing a monetization package for it.

Gamification Partnerships Campaign Management Monetization Strategic Partnerships Data Analysis Project Management User Acquisition

New User Acquisition

PT Tokopedia

Feb 2020 - Present (5 years 4 months)

Supported the end-to-end production of the Flash Sale Pengguna Baru program and collaborated with cross-functional teams (marketing, design, and product) to ensure timely and effective campaign delivery. Produced vouchers for Bank Promo in Tokopedia and handled CSR campaigns, contributing to Bangga Buatan Indonesia (BBI) and Ramadan campaign pages.

Campaign Management CSR Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Pelita Harapan University

Bachelor of Communication Science, Integrated Marketing Communication

Studied Integrated Marketing Communication, focusing on strategic communication and marketing principles. Gained expertise in developing and executing comprehensive marketing campaigns.