Adam Jenkins
@adamjenkins
Senior creative strategist shaping award-winning social-first campaigns for gaming and culture.
United KingdomWhat I'm looking for
I’m a Senior Creative Strategist with 9+ years shaping award-winning digital campaigns across gaming, social, and culture. I’ve led strategy, creative development, and influencer-led executions for Xbox UK, Game Pass, and Riot Games, while helping non-gaming brands show up authentically in gaming spaces.
I work comfortably across social tone development, creator campaigns, and multi-agency workstreams, keeping the “player at the centre” in every decision. From owning campaign narrative development (pitch through GTM) to secondments as in-house Senior Creative Strategist and Social Strategy Lead for Pokémon GO, I build culturally fluent, commercially effective work and mentor teams along the way.
Experience
Work history, roles, and key accomplishments
Freelance Creative Strategist/Consultant
Freelance
Jun 2025 - Present (1 year 1 month)
Freelance Creative Strategist/Consultant shaping social-first, creator-driven campaigns across gaming, social, and culture brands. Since June 2025, has led creative direction for in-house engagements and provides evening consultancy to agencies supporting gaming pitches and presentation strategy.
Senior Gaming Creative Strategist
Edelman/Assembly
Feb 2016 - Jun 2025 (9 years 4 months)
Creative Lead across Xbox UK’s social presence and the strategy for @XboxUK and @XboxGamePassUK, ensuring global narratives land locally for players. Owned influencer, content, and social-first campaign narrative development from pitch through go-to-market execution and served as Edelman’s internal gaming expert for non-endemic brands.
Marketing Intern
Bossa Studios
Aug 2015 - Oct 2015 (2 months)
Supported digital launches and social content development for Surgeon Simulator and Worlds Adrift.
Store Manager
Forbidden Planet Ltd
Oct 2011 - Aug 2015 (3 years 10 months)
Led a team and retail operations at Forbidden Planet Ltd, building a customer-first mindset in a geek culture retail environment.
Social Strategy Lead
Premier
Contracted as in-house Social Strategy Lead for Pokémon GO in the UK, leading content direction and mentoring of a junior social team.
Senior Creative Strategist
Critical Hit
Served as in-house Senior Creative Strategist on a four-month secondment, leading creative direction and delivery across multiple client projects.
Education
Degrees, certifications, and relevant coursework
Adam hasn't added their education
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Availability
Location
United KingdomAuthorized to work in
Website
adamjenkins.lol/portfolioPortfolio
adamjenkins.lol/portfolioJob categories
Skills
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