Joana Pereira

Own and grow a portfolio of strategic global brand partnerships (~€25M annual media investment), leading executive-level relationships with senior client and platform stakeholders. Drive revenue growth through negotiation of media commitments and commercial terms, and lead annual brief/media review strategy to translate market and platform trends into partnership growth plans.

Held global commercial ownership of the Bayer relationship across 83 international markets, driving satisfaction and revenue retention across business units. Led high-stakes commercial and contractual negotiations for long-term partnership terms, and partnered cross-functionally to deliver an integrated, platform-agnostic media offering.

Led commercial and business strategy negotiations for major global entertainment and retail brand partnerships, including account P&L, SOW, and agency resourcing. Built and scaled media and advertising partnerships across 47 markets (covering EMEA, LATAM, APAC & NA), and directed rollout of analytics and data-driven advertising products focused on cloud-based and programmatic solutions.

Led the commercial partnership for Kellogg's EMEA, managing annual media strategy and rollout across 22 markets. Coordinated end-to-end planning cycles (including global reporting, insights, and financial governance) and served as the primary commercial point of contact for creative agency partners on campaign management and financial controls.

Graduate studies in Sociology and Political Science at ISCTE in Lisbon.

Completed an LSE Summer School in Entrepreneurship and Communications Strategy.

Completed a Google Digital Marketing certificate in London focused on digital marketing skills.

Post-graduate study in Communication and IT at ISCTE in Lisbon.

Completed coursework in Digital Journalism and Online Platforms at CENJOR.