At N11 Marketing, I advise founder-led businesses on commercial growth: finding revenue opportunities, winning them and building the marketing engine behind them. I created a 100-day plan that audits performance and prioritises acquisition and retention opportunities.
At Mabey Hire, I built the marketing function from scratch and helped prepare the business for sale, while building a £49m sales pipeline. Earlier, I grew Sky Casino’s annual turnover from £728m to £1.4bn and led digital propositions at EE that reached more than 22m customers.

