farah qoonita

Built an AI-driven social matchmaking platform and full-stack web app serving 100+ participants, delivering instant LLM-powered compatibility insights and a seamless participant journey integrating physical and digital experiences.

Led a feasibility study to build an automated financial reporting framework to reduce SLA from 5 days to 60 minutes and make 90% of reports decision-ready, coordinating engineering, data, UX, QA, and finance teams.

Defined and executed product roadmap across B2C and B2B dive travel, increasing user retention by 30%, achieving 54x ROAS on campaigns, and generating $20K+ in three days via social-driven sales channels.

Owned product requirements for corporate and B2B2C tools, ran A/B and multivariate tests to raise corporate conversion by 20% across 500+ properties, launched an affiliate program driving SGD 30K+ MRR, and unlocked ~SGD 12K+ monthly revenue.

Managed hardware-software product delivery across 9+ rural areas, introduced Agile and sprint planning to reduce delivery bottlenecks by 15%, and achieved 100% project completion with a 95% FAT/SAT success rate.

Led migration of 6 warehouses to Honeywell systems improving operational efficiency by 25% and applied data-driven optimizations that improved campaign performance by 15%.

Grade: GPA 3.87/4.00 (cum laude)

Completed a Master of Business Administration with a focus on Finance and Operations, graduating cum laude with a 3.87/4.00 GPA.

Bachelor of Engineering in Engineering Physics with curriculum accredited by IABEE, completed October 2020.

Attended Asia University for tourism-related study in 2018.