At Traveloka, I owned PayLater product strategy and roadmapping, balancing customer experience, commercial goals, and regulatory requirements. I worked with Engineering, Risk, Fraud, Operations, and Business teams to turn complex challenges into product solutions.
In 2025, I contributed to 20% year-over-year PayLater penetration growth across multiple initiatives. A flight discount initiative lifted search-to-paid conversion by 54%, while auto-applied hotel discount pricing drove a 6.6% net revenue lift.
I also led discovery and A/B testing on pricing and the core user journey, contributing to a 28% increase in net revenue and 63% contribution profit in 2025. Earlier at Traveloka, I worked on internal tools and the customer-facing attractions and activities booking app, including onboarding changes that reduced supplier and product onboarding cycles by 50%.
In my current freelance work, I delivered a Google Apps Script reporting pipeline and real-time executive dashboard for a client, and I'm co-developing an AI-literacy education platform. I also designed, built, and shipped a multi-tenant SaaS marketing platform for fashion and lifestyle brands, applying AI-assisted development across the product lifecycle.
