At WPP | VML, I manage Ford digital platforms across 7 international markets. I introduced embedded lead forms on high-traffic pages, contributing to 200%+ conversion-rate growth, and helped surpass the annual lead-generation target of 15K by August through experimentation and website optimization.
Previously at ValueFirst, I owned product strategy and delivery for CPaaS products including SMS, WhatsApp, RCS, and Truecaller. I also founded VinDin, where I owned the product lifecycle and developed mobile applications with machine-learning scripts.

