
Fabricio Puerto
@fabriciopuerto
I build revenue engines, GTM systems, and AI-driven sales operations for new-market expansion.
What I'm looking for
I've built market-entry revenue engines from zero, including GetPhoto's UK online sales operation and Nova Casa, an AI-driven residential real estate company in Honduras.
At Nova Casa, I lead the commercial and technology stack: CRM, WhatsApp automation with n8n and Chatwoot, Meta Ads lead generation, pricing methodology, client financing pre-qualification, and hands-on sales.
I've also helped 5,000+ women and young entrepreneurs access micro-loans through Honduras' SEDIS, founded an early Honduran e-commerce business, and bring an MSc in Entrepreneurship from Aalto University.
Experience
Work history, roles, and key accomplishments
Founded and lead a residential real estate commercialization company in San Pedro Sula, Honduras, built from zero into an AI-driven operation.
• Built and lead the company's full commercial and technology stack — CRM, WhatsApp automation (n8n + Chatwoot), Meta Ads lead generation, and a data-driven pricing methodology
• Brought a systematized, technology-first approach to property commercializati
Managing Director
Feb 2019 - Mar 2021 (2 years 1 month)
Directed a national opportunity program for vulnerable sectors at Honduras' Secretariat of Social Development (SEDIS).
• Helped over 5,000 women and young entrepreneurs access micro-loans across Honduras to start or grow their own businesses
Founded and led one of the first e-commerce companies in Honduras, focused on the online commercialization of consumer electronics.
• Built the company from zero as a pioneer in Honduras' e-commerce space, at a time when online retail was virtually nonexistent in the market
• Owned the full operation — sourcing, online sales, and customer fulfillment — for consumer electronics products
Country Manager - UK
Jun 2014 - Jun 2017 (3 years)
Led UK market expansion for GetPhoto's online school and nursery photography sales system, based in Berlin.
• Started the UK operation from zero: landed the first clients and built the full go-to-market — sales process, pricing, and the online ordering system rollout
• Launched a new, more internationally-oriented brand under this operation, which became the template for the company's later inter
I had the experience to lead a sales team that sold recruitment services to Information Technology companies in the Helsinki area. I coordinated sales activities from lead generation and training to company meetings.
Through a intensive selection process I was chosen between more than 80 participate in a special rotation program called RED. This structural rotation program would allow me to get an overview of the whole bank.
Planned and coordinated sales and marketing activities for two Housing Projects in La Ceiba
Education
Degrees, certifications, and relevant coursework
National Chengchi University
Master of Science, Doing Business in Asia
2013 - 2013
Master's academic exchange program with studies focused on International Business, with special attention to doing business in Asia.
National Chengchi University
MSc. Minor Studies, Doing Business in Asia
2013 - 2013
Master's Academic Exchange Program with studies focused in International Business with a special attention to doing business in Asia
Aalto University
MSc. in Economics and Business Administration, Entrepreneurship
2011 - 2013
Aalto - Standford University Venture Formation Program 2011-2013
Aalto University
Master of Science, Entrepreneurship
2011 - 2013
MSc in Economics and Business Administration with a focus on Entrepreneurship. Participated in the Aalto-Stanford University Venture Formation Program.
Universidad Tecnológica Centroamericana
Bachelor in Marketing and International Business, Marketing
2007 - 2010
President of Marketing student union,
Graduated with honors Magna Cumlaude, average: 94%
Universidad Tecnológica Centroamericana
Bachelor, Marketing
2007 - 2010
Grade: Magna Cum Laude
Activities and societies: President of Marketing student union
Bachelor in Marketing and International Business. Graduated with honors Magna Cum Laude, average 94%. Served as President of the Marketing student union.
Instituto Salesiano San Miguel
2005 - 2006
Winner of School Wide Coding Contest
School Representative in Math Olympics
Chemistry Science Fair Winner
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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