Rocio Velasquez
@rociovelasquez
I drive senior partnerships and commercial growth in remittances and cross-border fintech.
HondurasWhat I'm looking for
I am a senior partnerships and commercial growth leader with 15+ years of experience in remittances, banking, fintech, and cross-border payments across Latin America and the Caribbean. I build institutional partnerships and translate complex payment capabilities into revenue-generating commercial models.
In my recent role as Senior Manager, Business Development & Strategic Partnerships at TerraPay, I lead business development and strategic partnerships across Central America, the Caribbean, Mexico, and Northern South America. I closed and launched 15 strategic partnerships, built a qualified pipeline of 25 opportunities, and developed go-to-market strategies for new corridors and use cases. Previously at Banco Ficohsa, I managed a remittance portfolio exceeding $1B and delivered more than $5M in annual revenue in banking remittances, while increasing market share to 14% through partner strategy and pricing optimization.
I also bring a disciplined partner lifecycle approach—from prospecting and onboarding to integration and launch—supported by strong executive stakeholder management. I guide partners through due diligence, compliance review, and technical integration, and I focus on measurable channel and digital growth, including expanding digital remittance reception from 14% to 35%. I thrive where commercial strategy, corridor thinking, and cross-functional execution must align to deliver results.
Experience
Work history, roles, and key accomplishments
Leads business development and strategic partnerships across Central America, the Caribbean, Mexico, and Northern South America to expand TerraPay’s regional footprint. Owns corridor go-to-market execution, senior negotiations, and partner onboarding through due diligence, compliance review, technical integration, and go-live readiness.
Remittance Commercial Manager
Lotelhsa (LOTO)
Apr 2024 - Nov 2024 (7 months)
Led commercial strategy for launching a new remittance company within the Lotelhsa corporate group. Negotiated agreements with 4 global money transfer operators and designed the agent network strategy, pricing, and commission structures to support market entry and performance.
Remittance Commercial Manager
Banco Ficohsa
Jul 2018 - Apr 2024 (5 years 9 months)
Managed a remittance portfolio exceeding $1B and annual revenue above $5M, driving commercial performance, relationships, and product growth. Increased market share to 14% with 2% year-over-year growth and advanced digital transformation initiatives that raised digital remittance reception from 14% to 35%.
Remittance Senior Official
Banco Ficohsa
Apr 2015 - Jun 2018 (3 years 2 months)
Managed remittance portfolios exceeding $103M annually and more than 300,000 transactions. Led product performance analysis, regional promotions, financial education initiatives, and coordinated IT and channel projects for new services and digital channels.
Remittance Junior Official
Banco Ficohsa
May 2011 - Mar 2015 (3 years 10 months)
Supported remittance operations, including partner monitoring and branch execution to maintain service quality. Delivered teller and customer service training programs across branches.
Education
Degrees, certifications, and relevant coursework
Universidad Tecnológica Centroamericana (UNITEC)
Master's Degree in Project Management, Project Management
Completed a Master's Degree in Project Management at Universidad Tecnológica Centroamericana (UNITEC) in Honduras.
Florida Atlantic University
Bachelor's Degree in Business Management & Marketing, Business Management & Marketing
Completed a Bachelor's Degree in Business Management & Marketing at Florida Atlantic University in the United States.
Availability
Location
HondurasAuthorized to work in
Social media
Job categories
Skills
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