At Kreativz, Inc., I built the digital campaign strategy for Edgewood Center for Children and Families' Roots to Rise youth mentoring program across paid and organic social, Google Ads, and email. For CureSearch, I shifted the channel strategy to engage audiences before asking for donations, growing social engagement and reach over 150% in two months and tripling email open rates YoY.
At New Engen, Inc., I developed and directed Genexa's digital campaign strategy to drive Walmart and Target retail sales, contributing to an over 7% POS lift YoY and over 20% ROAS improvement. I also rebuilt its upper-funnel campaign structure on Meta and TikTok, cutting cost per landing page visit 80% YoY.
For Bellami Hair, I built and led paid acquisition across paid social and paid search, driving a 44x ROAS in six months with $35M+ in revenue on under $1M in spend. I also built Character.AI's Meta program from scratch across iOS and Android, doubling subscribers QoQ.
For BET+, I developed paid media GTM plans and managed a $60M+ annual budget across 13 channels. The plans contributed to a 61% CAC reduction and over 40% QoQ subscriber growth; a new product launch drove over 120K free trials and 75K paid subscribers within two months.
