Open to opportunities

Ewan Manefeldt

@ewanmanefeldt

Message

I am a Creative Director specializing in branding, UX/UI and leading high-performing design teams.

South Africa

Message

What I'm looking for

I’m seeking a senior creative leadership role where I can lead teams, shape bold brand strategies, and deliver standout UX/UI and campaign work in a collaborative, fast-paced environment.

I’m a Creative Director and Head of Creative with a track record of turning big ideas into sharp executions across brands and platforms.

I led U.S. creative strategy and execution for Betway Sports & Casino, JackpotCity, and Spin Palace, producing end-to-end campaigns and creating global brand guidelines that streamlined visual identity. I managed a cross-functional team of 19 designers, motion artists, and content creators to elevate creative standards.

My earlier roles at iFlix and LRMG honed my skills in social, in-app, and streaming campaigns, while my work in iGaming taught me to design within tight regulatory and operational constraints. I began my career in 2006, building a strong foundation in UX and brand-driven design.

I hold a BTech in Graphic Design and UX certifications, and I believe in bold thinking, clever craft, and design that moves people — allergic to bad kerning and ideas without backbone.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative

Current

Supergroup - DGC

Jan 2020 - Present (5 years 7 months)

Led U.S. creative strategy and production for Betway Sports & Casino, JackpotCity, and Spin Palace; managed a cross-functional team of 19 and developed Spin Palace brand guidelines to ensure consistent global visual identity.

Creative Direction Brand Guidelines Team Leadership Campaign Strategy Motion Graphics Content Production UX UI Design IGaming Compliance

Senior Designer UX/UI

Supergroup - DigiOutsource

Jan 2018 - Jan 2020 (2 years)

Designed branding, UX/UI and campaign assets for multiple online casino brands, delivering compliant, engaging digital experiences and consistent design across websites, apps, and marketing channels.

UX UI Design Branding IGaming Compliance Interaction Design Visual Design Cross Functional Collaboration Responsive Design

Creative Lead / Manager

iFlix (Africa)

Jan 2017 - Jan 2018 (1 year)

Managed the marketing design team and directed end-to-end campaign design for social, in-app, and streaming channels, improving user engagement and platform retention.

Team Management Campaigns Visual Design Email Marketing Creative Strategy UX For Streaming Art Direction

Creative Lead

LRMG

Jan 2015 - Jan 2017 (2 years)

Managed a design department overseeing 10+ senior designers and 15+ junior interns, directed multi-client campaigns, and implemented mentorship and workflow programs to elevate creative quality.

Team Leadership Mentorship Creative Strategy Workflow Optimization Talent Development Client Management