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wilanie van Rooyen

@wilanievanrooyen

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Creative Director and Senior Multimedia Designer building clear, engaging branding, motion, and e-learning experiences.

South Africa

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What I'm looking for

I’m looking to lead creative direction while staying hands-on in multimedia, e-learning, and motion design—partnering with clients and teams to turn concepts into clear, engaging visuals and efficient workflows that support real business goals.

I’m a multidisciplinary creative leader with over 15 years of experience spanning branding, animation, e-learning, multimedia, digital design, and creative direction. I’ve worked in both leadership and hands-on roles—managing projects while staying closely involved in the design process to keep work clear, engaging, and visually strong.

In my current role as Creative Director at Magic8 Multimedia, I lead creative direction across branding, multimedia, animation, video, and e-learning. I collaborate with clients, designers, animators, and developers to manage creative workflows and deliver across digital, print, and multimedia platforms.

Previously, as Creative Manager at LessonDesk, I led Multimedia and E-Learning teams and oversaw design, animation, and development of learning content. I also bring deep experience from earlier roles in branding and marketing design, and I’m currently exploring automation systems and AI-supported creative workflows to improve efficiency, consistency, and content production.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Magic8 Multimedia

Jan 2024 - Present (2 years 5 months)

Led creative direction across branding, multimedia, animation, video, and e-learning projects while staying actively hands-on with design. Managed creative workflows with clients and cross-functional teams to deliver work across digital, print, and multimedia platforms.

Creative Direction Branding Motion Graphics Video Editing Multimedia Content UI Design Project Management Client Communication

Creative Manager

LessonDesk

Jan 2020 - Jan 2024 (4 years)

Managed multimedia and e-learning teams overseeing design, animation, and development of digital learning content for diverse clients. Collaborated with instructional designers, developers, and clients across storyboarding, UI layouts, and multimedia production to deliver engaging learning experiences.

Team Leadership E Learning Development Instructional Design Animation Storyboarding UI Design Multimedia Production Branding Project Management

Senior Graphic Designer

Full Facing

Jan 2014 - Jan 2020 (6 years)

Created branding, marketing, and multimedia deliverables across digital and print platforms for multiple industries. Designed campaigns, social media content, promotional materials, corporate branding, and marketing collateral, focusing on strong layout and visual communication.

Graphic Design Branding Campaign Design Social Media Design Marketing Collateral Layout Design Multimedia Design Visual Design Typography Presentation Design

Junior Graphic Designer

ZaPOP

Jan 2010 - Jan 2014 (4 years)

Supported branding, promotional campaigns, print layouts, and marketing materials across a range of projects and clients. Built experience in layout, branding, typography, and fast-paced visual communication.

Graphic Design Branding Campaigns Typography visual communication Layout Design Creative Workflow