Open to opportunities

Tasania Parsadh

@tasaniaparsadh

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Distinguished Global Marketing & Communications leader with 15+ years experience.

South Africa

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What I'm looking for

I am seeking a dynamic role where I can leverage my extensive marketing expertise to drive growth and innovation, while fostering a collaborative and inclusive company culture.

I am a distinguished Global Marketing & Communications leader with over 15 years of cross-sector expertise spanning Broadcast & Media, FMCG, GenAI, Retail, Legal, Renewable Energy, NGO, and Technology. My career is marked by a proven track record of driving growth across 47 African and international markets, achieving over 30% profit margins, and leading Emmy-nominated initiatives. I excel in communications management, brand strategy, digital transformation, and developing high-performing teams.

Throughout my career, I have successfully led strategic initiatives that have resulted in significant revenue generation and brand enhancement. My role as Integrated Media Director at Jellybean Media has allowed me to consult for various businesses, where I have implemented impactful strategies for clients like Sesame Workshop and PBS Kids. My achievements include winning the Most Outstanding Performance Award and securing Emmy nominations, showcasing my commitment to excellence and innovation in marketing and communications.

Experience

Work history, roles, and key accomplishments

Current

Integrated Media Director

Current

Jellybean Media

Mar 2021 - Present (4 years 5 months)

Served as a consultant for various businesses, reporting directly to CEOs/Managing Directors and collaborating with cross-functional teams. Led the 5-year strategy and fundraising plan for Sustainable Seas Trust and co-created strategic plans for the International Water Management Institute.

Business Strategy Content Creation Marketing Communications Strategy Fundraising Brand Awareness Team Management

Africa Director | Senior Channel Manager | Marketing Manager

Paramount Africa

Nov 2008 - Feb 2021 (12 years 3 months)

Built Nickelodeon Africa from a 4-month-old brand to contributing 30% of Paramount's total revenue, approximately $10M. Managed P&L for 3 channels (Nickelodeon, Nick Jr, NickToons) across 47 African countries and led diverse teams across multiple countries.

P&L management Team Leadership Communications Strategy Regulatory Compliance Brand Management

Marketing Manager

White & Case LLP

Jan 2007 - Jan 2008 (1 year)

Led the marketing strategy and execution for the South African Office, including brand management, budget control, and corporate social investment initiatives. Formulated and launched the initial CSI strategy and communications tactics for the Africa office.

Marketing Strategy Brand Management Budget Management Public Relations Event Management

E-Biz Analyst, Brand Protection Manager & Sales Ops Manager

Nike SA

Jan 2005 - Jan 2007 (2 years)

Led the development and execution of content and brand for the nike.net e-commerce site, booking R1 million in orders in the first month. Managed the Sales Department Budget (R12 million) and streamlined budget and procurement processes, realizing a 20% saving.

Sales Operations Budget Management Brand Protection Supply Chain Management Revenue Analysis

Creative Department Manager

EndemolShine

Jan 2002 - Jan 2005 (3 years)

Managed the creative department work schedule, ensuring all projects were completed satisfactorily and delivered on deadline. Led the local department strategy in conjunction with Endemol International Creatives and was responsible for the department budget.

Project Management Budget Management Content Creation Marketing Strategy Communications Strategy Format Development Viewership Growth

Relationship Manager

Nedbank

Jan 2000 - Jan 2002 (2 years)

Managed a wide portfolio of clients within the retail division, providing suitable financial products and solutions. Responsible for bringing in new business, evaluating prospective clients, and authorizing new accounts, increasing portfolio revenue by 20% year-over-year.

Financial Products Authorization Revenue Retail Banking

Education

Degrees, certifications, and relevant coursework

Wits Business School

MBA, Business Administration

Currently pursuing an MBA at Wits Business School, with thesis pending. This advanced degree focuses on developing comprehensive business acumen and strategic leadership skills.

Wits Business School

Post Graduate Diploma in Management, Management

Grade: Dean's List

Completed a Post Graduate Diploma in Management at Wits Business School, achieving Dean's List recognition. This program provided a strong foundation in management principles and practices.

University of the Witwatersrand

BA Hons (Dramatic Art), Dramatic Art

Grade: 1st Class and Merit Awards

Activities and societies: Awards: 1st Class and Merit Awards for Television, Directing, and Performing Arts Management

Earned a BA Hons in Dramatic Art from the University of the Witwatersrand. Received 1st Class and Merit Awards for Television, Directing, and Performing Arts Management, demonstrating excellence in creative and managerial aspects of dramatic arts.

Topaz Secondary School

Matric Exemption, General Studies

Achieved Matric Exemption from Topaz Secondary School in Lenasia. This qualification prepared for higher education and laid the groundwork for future academic pursuits.