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Andre van Dyk

@andrevandyk

Global design director building brand systems for purpose-led travel brands.

South Africa
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What I'm looking for

I’m looking to lead brand systems and end-to-end creative for purpose-led travel and conservation brands—building scalable design systems, owning global campaign delivery, and mentoring teams to ship faster, clearer work.

I’m a hands-on Global Design Director and brand systems specialist with 21+ years of design experience and more than 14 years in senior creative roles. I’ve led design from strategy through delivery, making sure every visual system works consistently across markets, audiences, and channels.

Most recently, I led and personally delivered design across a portfolio of purpose-led brands focused on conservation travel, community development, groups travel, education, internships, research fellowships, apprenticeships, courses, and professional field-guide training. Within the Second Nature Family of Brands (GVI, Bushwise, World of Difference, IFGA), I oversaw end-to-end design for global campaigns and digital projects, spanning visual identity, campaign creative, and paid media.

I’m known for building scalable design systems and workflows—designing websites, landing pages, programme pages, mobile components, and digital modules, and creating high-volume paid media assets supported by campaign systems. I’ve built Figma systems, templates, and workflows to improve speed and quality, while partnering with cross-functional teams to translate complex briefs into clear, polished creative.

Along the way, I’ve progressed through roles including Creative Director, Head of Creative, Art Director, and Senior Graphic Designer, working across brand, campaign, and communication design for retail, property, education, CSR, and investment clients. I bring craft, leadership, and team mentorship to every engagement—and I’ve been recognized through awards including the Fikelela Award and Hot Mustard of the Year.

Experience

Work history, roles, and key accomplishments

SB

Head of Creative

Second Nature Family of Brands

Oct 2017 - Nov 2019 (2 years 1 month)

Led end-to-end design for global campaigns, brands, and digital projects across purpose-led conservation, community, education, and internships-related programs. Oversaw design across multiple brand teams and delivered scalable websites, design systems, and high-volume paid media assets.

SE

Senior Graphic Designer

Strika Entertainment

Feb 2013 - Sep 2013 (7 months)

Designed for entertainment, youth, corporate, and consumer brands, supporting campaign creative and paid media. Produced high-volume assets for brand and education marketing work.

BR

Junior Graphic Designer

Brandboard

Jan 2008 - Jul 2009 (1 year 6 months)

Built foundational graphic design experience across travel, expos, events, retail, and start-up client work, including social, events, and retail-related brand projects.

CO

Graphic Designer - Freelance

Compu-play

Nov 2005 - Oct 2007 (1 year 11 months)

Completed freelance graphic design work predominantly for start-up client projects.

Education

Degrees, certifications, and relevant coursework

Nelson Mandela Metropolitan University (NMMU) logoNN

Nelson Mandela Metropolitan University (NMMU)

UX Design, User Experience (UX) Design

2019 - 2020

Studied UX Design at NMMU from 2019 to 2020.

HM

High School (Matriculated)

Matric (High School), General Education

2001 -

Completed high school and matriculated in 2001.

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